Social Media Manager - Johannesburg, South Africa - Time Personnel

Time Personnel

Verified Company

Johannesburg, South Africa

2 days ago

Posted by:

Thabo Mthembu

beBee Recruiter

Description

REQUIREMENTS

Matric, 35 years of work experience on digital projects, preferably as a Digital Media/Digital Project Manager or Brand Manager responsible for digital communication and/or working in a global marketing team
University degree in Marketing, Communications, Journalistic, IT & Digital
Experience of working with social communication for a global brand within the Luxury/drinks (FMCG) / alcohol / tobacco brands / luxury brands where marketing is a plus (legal advertising constraints)
Fluent English (high level of literacy), French is appreciated, but not a must
Experience in managing digital channels for multiple brands in a corporate company
Experience & excellent eye for detail in digital media. Understanding production across all digital sources & strong understanding of digital media buying.
Content creation experience and passion for understanding local culture
Able to change tone of voice for different audiences/brands.
Experience in developing and implementing longterm digital strategies
Strong understanding of paid/earned/shared/owned media landscape
Excellent organizational, project planning and knowhow of brand marketing
Experience in campaign reporting and
Build relationships with multiple stakeholders from agencies to senior management.
Able to deal with complaints/issues/praise. Understanding of escalation best practices
To provide creative direction and ensure social media best practice is followed.
Experience using social media analytic software (e.g. Talkwalker, Emplifi, etc) advantageous

DUTIES

Understanding the overall brand strategy, DNA, and translating it into a coherent and effective relevant digital strategy that will engage our different audiences.
Develop digital strategy, conceptualising & implementing strategic objectives & KPIs
Report and advise on key consumer trends and performance metrics.
Work to understand consumer and demographic data to inform the digital strategic direction.
Act as the advocate and custodian of digital and brand expert continually building the capabilities of the region.
Cascade updates and information to Markets.
Manage archive of social media & digital content.
Ensure that pages are following the Marketing Code of Conduct.
Monitor key industry trends using digital tools and channels.
Monthly Checkins with Markets to nourish digital efforts.
Management of thirdparty suppliers.
Developing best practice digital toolkits for Market's campaigns.
Management, briefing and reviewing the work of Agencies.

Managing criteria with agencies

Curating content from editorial calendars provided by Agencies
Developing local content for inmarket campaigns.
Maintaining digital channels for brand pages.
Implementing digital media.
Creating monthly, quarterly and yearly reports for key brands to be shared with key stakeholders, using Talkwalker and Emplifi.
Establishing a regional digital report to keep senior management and the agency stakeholders abreast of improvements in digital performance.
Maintaining social media community FAQ and guidelines.
Community Management and Escalation.

Salary:
R37k dependent on experience

Join us on

SOCIAL MEDIA or visit our

WEBSITE for more information. See links below.