Communications and Brand Lead - Pretoria, South Africa - hearX

hearX

Verified Company

Pretoria, South Africa

1 week ago

Posted by:

Thabo Mthembu

beBee Recruiter

Description

A strategic thought leader in branding and communications. An expert storyteller that creates marketing campaigns to drive consumer engagement, conversion and competitive advantage.

A team-buillder and cross-functional leader who brings communications innovation and best practices to an organization to scale and drive growth.

A collaborator who works towards the common goal of the B2C division by managing the Communications team and relevant budget and ensuring that communication and branding initiatives are implemented successfully.

A talented communicator who can assist with special projects in order to assist and support the revenue goals.

Minimum education (essential):

Bachelors in Communications, English or Marketing

Minimum applicable experience (years):

5-8 Years

Required nature of experience:

Communications management
Creative brand development (authoring positioning and brand story and aligning it with a visual identity)
B2C Marketing, ideally have experience with retail channels
DTC Marketing
Social Media Marketing
SEO management
International exposure esp. with the US
Public Relations
Integrated Marketing Strategy
Event management
Managing Marketing & Public Relations Agencies
Team Management + Development
Agency or big brand experience preferred
Entrepreneurial mindset.

Skills and Knowledge

(essential):

Excellent storytelling and branding skills
B2C/DTC marketing
Media Relations expertise including press release creation, agency management, and Executive Briefings for press interviews.
Well versed in mobile and web content development, including web pages, blogs, etc.
Product launch and integrated marketing campaign experience.
Microsoft Suite Proficiency
WordPress Proficiency
Mailchimp Proficiency
Proficient in Social Media Platforms (Facebook, Instagram, Twitter and LinkedIn)
SEO competency to develop copy
Editing
Copywriting
Brand Positioning + Strategy
Media Relations
Healthcare experience desired.