- Bachelor's degree in marketing, data analysis or information science, or similar qualification in a related field.
- Strong analytical and problem-solving skills.
- Excellent verbal and written communication skills in Afrikaans and English.
- Demonstrable experience as a data analyst, preferably working in a marketing team or with marketing stakeholders, with a track record of producing data-driven insights and recommendations to various stakeholders.
- Proven experience in working with SEO, Google Analytics and other MarTech platforms.
- In-depth understanding of tracking and how to best setup different KPI measurements.
- Experience in compiling, executing and reporting on A/B testing plans.
- Extensive experience with analytics tools, working with developers in setting up correct tracking, and ensuring that all metrics are reported on correctly.
- Excellent knowledge of statistical analysis and data visualisation.
- Experience in an e-commerce environment and e-commerce platforms would be advantageous.
- Experience working with project management tools (e.g., Asana) would be advantageous.
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E-commerce Marketing Analyst - Cape Winelands District Municipality, South Africa - Babylonstoren
Description
Babylonstoren's e-commerce division has grown exponentially over the last few years. Our environment is fast paced, innovative and performance driven, which will suit an individual who enjoys being challenged, has a keen eye for detail, and looks to find solutions. We are hyper-focussed on the customer experience, which drives every decision, process and task.
This role focusses on technical marketing analysis with a strong emphasis on driving our reporting, analytics and tracking strategy and implementation thereof. A combination of creativity and strong analytical skills are required to identify website optimisation opportunities, coupled with the ability to develop and execute a testing and optimisation plan. A high level of attention to detail and excellent organisational skills are crucial for success. You must be able to prioritise tasks and work in a fast-paced, dynamic environment with competing deadlines. Working in a small but growing team requires the ability to work cross-functionally and with a wide range of individuals with different skill sets.
This position forms part of the marketing team and reports to the E-commerce Marketing Manager.
Key duties / responsibilities
Marketing analytics and reporting:- Responsible for tracking, reporting, and analysing the performance of marketing activities, ad-hoc analytic requests, and automation of regular reports.- Provide actionable market and customer insights to address key strategic questions.- Assist with market research to analyse the competitive landscape, determine brand perceptions, and identify new marketing opportunities.
Experimentation and conversion rate optimisation (CRO):- Function as an important member of the marketing team by supporting UX and CRO strategies with audience-centric recommendations for improving website performance.- Evaluate customers' online behaviour and provide insights and recommendations to improve website performance, as well as the overall online shopping experience.- Support strategy, execution, and measurement of A/B tests and CRO experiments within the e-commerce marketing team.- Work with content creators to optimise landing pages, calls to action, and lead-generating forms.
Search engine optimisation (SEO):- Monitor traffic performance in Google Analytics and Google Search Console.- Support copywriters with keyword research for SEO writing.- Continuously collect, analyse and identify trends/insights to improve the SEO strategy.- Work with the development team to implement the best SEO practices.
Required experience and skills
Please send your CV and salary expectation to [email protected].
