E-commerce Marketing Analyst - Franschhoek, South Africa - JSM Business Services

JSM Business Services

Verified Company

Franschhoek, South Africa

1 week ago

Posted by:

Thabo Mthembu

beBee Recruiter

Description

E-Commerce Marketing Analyst

Our environment is fast-paced, innovative and performance-driven and will suit someone who enjoys being challenged, is detail orientated, and looks to find solutions.

We are hyper-focussed on the customer experience, which drives every decision, process and task.

We are seeking a technical e-commerce marketer with a strong focus on data analysis and SEO.

This role requires both creativity and strong analytical skills to identify website optimisation opportunities, alongside the ability to develop and execute a testing and optimisation plan.

A high level of attention to detail and exceptional organisational skills are crucial for success. You must be able to prioritise and work in a fast-paced, dynamic environment with competing deadlines.

Working in a small but growing team requires the ability to work cross-functionally and with a wide range of individuals with different skillsets.

Key Duties / Responsibilities

Marketing analytics and reporting:

Tracking, reporting and analysing the performance of marketing activities, ad hoc analytical requests, and automation of regular reports.
Provide actionable market and customer insights to address key strategic questions.
Assist with market research to analyse the competitive landscape, determine brand perceptions, and identify new marketing opportunities.

Experimentation and CRO:

You will function as an important member of the team by supporting UX and CRO strategies with audiencecentric recommendations for improving website performance.
Evaluate customers' online behaviour and provide insights and recommendations to improve website performance and the overall online shopping experience.
Support strategy, execution and measurement of A/B tests and CRO experiments within the ecommerce marketing team.
Work with content creators to optimise landing pages, website callstoaction (CTAs) and leadgenerating forms.

SEO:

Monitor traffic performance in Google Analytics and Google Search Console.
Support copywriters with keyword research for SEO writing.
Continuously collect, analyse and identify trends/insights to improve SEO strategy.
Work with the development team to implement best SEO practices.

Required Experience and Skills

Bachelor's degree or equivalent in marketing, data analysis, information science or a related field.
Strong analytical and problemsolving skills.
Excellent verbal and written communication skills in both Afrikaans and English.
Demonstrable experience as a data analyst, preferably working in a marketing team or with marketing stakeholders, with a track record of producing datadriven insights and recommendations to various stakeholders.
Proven experience in SEO, Google Analytics and other MarTech platforms.
Experience in compilation and execution of A/B testing plans and reporting on the results.
Advanced statistical analysis and data visualisation skills.
Experience working in an ecommerce environment and on ecommerce platforms would be advantageous.
Experience working with project management tools such as Asana would be advantageous.

Salary:
R35,000.00 per month

Ability to commute/relocate: