Digital Engagement Coordinator - Cape Town, South Africa - O'Brien Recruitment

O'Brien Recruitment

Verified Company

Cape Town, South Africa

1 week ago

Posted by:

Thabo Mthembu

beBee Recruiter

Description

This is an amazing opportunity for someone who is passionate about conservation. Someone who has experience engaging in and creating content that is relevant to conservation. This position will be based in Newlands, Cape Town and is an in office position

Requirements:

Three to five years' experience in digital roles, including content creation and strategy setting, preferably in a marketing, publishing or agency environment
Demonstrated experience achieving impact (reaching, engaging and converting) various audiences
Expertise in two or more of the following: HTML, CSS, video/image editing and/or design (Photoshop) skills
A 'digital native', highly competent across a broad spectrum of existing online technologies and an early adopter of new technologies
Proven track record working with content management systems at an advanced level
Proven success in setting up and implementing campaigns on marketing automation platforms (e.g. HubSpot)
Proven success record in online communications and marketing
Proficiency in online analytical tools (including Google Analytics, Tag Manager and Search Central tools etc)
Able to turn data into clear strategic recommendations
Working knowledge of SEO best practices
Working knowledge of user experience (UX) design
Experience of dealing with digital and creative agencies
Project management and coordination skills, delivering multiple simultaneous projects
Excellent written and spoken English other language(s) an advantage
Interest in conservation and environmental issues

Responsibilities:

Online and social media

Improve the performance and user experience of online platforms as measured against key metric & qualitative goals.
Implement online and social media engagement strategies (including paid social, search, programmatic).
Advocate and support the use of the website CMS.
Regularly monitor and respond to user feedback and audience research to improve and enhance online platforms and content.
Work closely with the digital team, conservation communications, the broader communications unit as well as business development to ensure the best promotion, treatment and distribution of online content (including news stories, blogs, landing pages, fundraising appeals etc).
Assume responsibility for the maintenance, update and upgrade of content on core platforms, including the website and other properties
Support implementation of a CRM and marketing automation tool.
Report on digital performance at required intervals (postcampaign, quarterly, yearend) as part of the team and organisation's monitoring and evaluation.

Digital optimisation

Manage digital projects and campaigns for the organisation especially optimisation in terms of engagement aligned with marketing and communication goals.

rates of online supporters.

Develop in conjunction with the rest of the communications unit, business development and external agencies, methods of driving quality traffic to the website and increasing online engagement.
Act as a bridge between South Africa and the Digital and Tech & Apps teams at International.

Digital creative leadership

Contribute creatively to the digital community within the communications team and the organisation, ensuring an inspiring and creative environment and sharing best practices.
Identify, incubate and generate ideas and concepts, contributing to a culture of learning and innovation with the digital/communications team.