Marketing and Communications Manager - Johannesburg, South Africa - DHL

DHL
DHL
Verified Company
Johannesburg, South Africa

2 weeks ago

Thabo Mthembu

Posted by:

Thabo Mthembu

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Description

IT'S NOT JUST AN OPPORTUNITY TO GET ON THE CAREER LADDER.

IT'S AN OPPORTUNITY TO HELP THE WORLD GET ON TOGETHER


Why do people call us the world's most international company? Is it because we operate in more countries than any other logistics provider? Is it because we invented cross border shipping over 45 years ago? Or is it, perhaps, because what we do connects people across the world.

And the more we can connect people, the better life on earth becomes.

We love our role in the world. And we're looking for the right people to help us maintain - and grow it. People like you.


Role Context


Provide marketing, PR, communications, sponsorship and branding support to countries, including ensuring all materials are brand-compliant and that campaigns are rolled out effectively.


Key Responsibilities


Provide marketing, PR, communications, sponsorship and branding support to countries, including ensuring all materials are brand-compliant and that campaigns are rolled out effectively.

Public Relations

  • Manage the PR planning process for each country i.e. identify their monthly story and opportunities and ensure implementation
  • Manage the distribution of 'central' stories provided by the SSA office to ensure they are distributed in the various countries
  • Keep an updated list of stories from the zones, available whenever requested
  • Manage the zone media lists, ensuring it is updated and correct
  • Provide guidance for all PR activities i.e. assist in putting together a press release, a strategy around an event/story, briefing photographers
  • Identify and institute PR training both internal (message houses, tips) and external
  • Manage local PR agency (if relevant) including strategy, implementation and reporting
  • Ensure coverage is reported each month by each country i.e. # of clippings, scans and information, and meets the deadline provided
Advertising

  • Manage any advertising opportunities for the zone
  • Manage any requests for adaptations and local artwork, to be escalated and briefed to SSA Office
  • Ensure successful implementation of all campaigns within markets
  • Ensure adequate levels of giveaways and marcomms materials are available in countries and, if not available, assist in acquiring or requesting these
  • Work with other units (Pricing, Sales) to ensure successful implementation of all campaigns and opportunities
Branding

  • Ensure all marketing materials align to the guidelines (this also includes having a good knowledge of the guidelines and understanding what does/doesn't conform)
  • Ensure all branding in countries (vehicles, signage) conforms to guidelines and, if not, assist countries to meet requirements
Sponsorship, Conferences & Events

  • Manage any sponsorship opportunities for the zones with full 360 degree management and amplification
Internal Communications

  • Edit stories from the zone to be distributed in Connect in Brief and the DHL Weekly every Wednesday
  • Distribute important information (ops updates, crisis communication) to all internal audiences
Corporate Social Responsibility

  • Interface with the relevant CSR contact in each market to ensure CSR activities are wellexecuted (i.e. take place, photography done, the activity reported on, media information distributed and a story written for internal audiences)

Minimum Requirements

Education & experience

  • Degree or diploma in Marketing, Communications, Journalism and/or Public Relations
  • At least five years' public relations experience
  • At least two years' senior leadership / management experience
  • Very strong writing skills (press releases, feature articles, opinion editorials)
  • Broad based exposure to all skills areas including presentation, media relations, advertising, internal communications, graphic design, sponsorship and CSR
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