Digital Media Specialist - East London, South Africa - E2E Staffing (PTY) LTD

Description

As a Digital Media Specialist, you will be responsible for creating cutting-edge content for our various media platforms, such as the web, social media, presentations, and occasional print media.

Key competensies:

• Accountability
• Result orientation
• Collaboration
• Ability to work under pressure to deadline
• Client Centric
• Integrity
• Business acumen
• Communication

Responsibilities:

Digital media specialist:

• Working closely with the Marketing Manager to develop a next-level digital strategy for integrated media campaigns.
• Conceptualising, developing, scheduling, and monitoring all digital and social media campaigns across different media platforms for the various group companies.
• Improving brand awareness on all media platforms, including digital and print.
• Maintaining, updating, and refreshing website content across all company websites, online directories, and portals.
• Developing SEO-optimised content and ensuring best practices across all digital platforms.
• Day-to-day management of paid digital marketing campaigns, including paid search, display, and social advertising strategies across all digital platforms.
• Keeping the online media library up to date.
• Monitoring and reporting on digital marketing campaigns' impact and return on investment.
• Remaining current with the latest digital media trends and design technology available.
• Constantly raising the bar on creative ways to improve the customer experience.
• Basic budgeting skills to reconcile paid digital media placements with the available budget.

Project Management:

• Assess the needs together with the relevant stakeholders where applicable.
• Discussing the goals and needs for a specific project, designing ads to meet these goals, and placing targeted consumer ads on social media, or other digital platforms

Self development:

• Identifies training/development needs and proactively selects effective solutions to address development gaps.
• Ensures that a personal development plan is developed and implemented