Head of Marketing - Cape Town, South Africa - HR Genie

HR Genie
HR Genie
Verified Company
Cape Town, South Africa

1 week ago

Thabo Mthembu

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Thabo Mthembu

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Description

Our client is looking for a Head of Marketing wholl lead all their marketing activities from social media and digital campaigns to advertising and creative projects.


Responsibilities:


  • Craft strategies for all Marketing teams, including Digital, Advertising, Communications and Creative
  • Prepare and manage monthly, quarterly and annual budgets for the Marketing department
  • Set, monitor and report on team goals
  • Design branding, positioning and pricing strategies
  • Analyze consumer behavior and determine customer personas
  • Identify opportunities to reach new market segments and expand market share
  • Craft quarterly and annual hiring plans
  • Monitor competition (acquisitions, pricing changes and new products and features)
  • Coordinate sales and marketing efforts to boost brand awareness
  • Participate in the quarterly and annual planning of company objectives

Key Skills:

  • Leadership skills with the ability to set and prioritize goals,
  • Analytical mind.

Qualifications:


  • Work experience as Head of Marketing or VP Marketing.
  • Experience running successful marketing campaigns
  • Solid knowledge of web analytics and Google Adwords.
  • Experience with CRM software
  • BSc or MSc in Marketing or relevant field
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