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Zaakiyah Gilbert

Zaakiyah Gilbert

Brand, Insights & Project Manager

Marketing / Advertising / Public Relations

Cape Town

Social

About Zaakiyah Gilbert:

Marketing professional with over 7 years of experience driving brand growth and consumer engagement across leading FMCG and complementary medicine portfolios. Proven success in launching new products, leading trade and digital marketing campaigns, and translating consumer insights into commercial strategies. Skilled in managing full marketing cycles, building retailer partnerships, and delivering measurable business impact.

Experience

Launched new CBD beverage line generating R2m in sales within first year. Drove 9% category growth for Serena Pasta through targeted trade activation. Enhanced brand consistency and marketing efficiency across multiple FMCG portfolios. Strengthened retailer partnerships resulting in improved in-store visibility and sales conversion. Achieved strategic listing of Doppelherz in 100 Clicks stores nationwide, driving brand expansion and retail penetration

Education

I am currently pursuing a Marketing Diploma through UNISA via open distance learning. This commitment to ongoing education and personal development reflects my proactive approach to growth—both professionally and personally—as I continuously seek to expand my knowledge and enhance my skill set.

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