Vineshia Petersen

I am experienced in producing and project managing conferences, webinars, summits, banquets, client custom events, internal events, online events, and in-person training from across different sectors such as marketing, insurance, maritime, engineering, finance, rail, legal, IT, and more. I have experience in research, trend recognition, copywriting, internal and external stakeholder engagement, budgeting, event operations, and overall event management & delivery. Experienced in recruiting, mentoring, and managing events & sales professionals and managing a cross-functional team with up to 14 members with direct and indirect reporting structures. I have worked in various markets, such as Southern Africa, East Africa, West Africa, the Middle East, South East Asia, Australia, Europe, North America, Latin America, the Caribbean and Mauritius.

KEY COMPETENCIES: 

• Market research and competitor analysis
• Copywriting and content management
• Social Media management
• Marketing plan development, campaign implementation, and results analysis
• Budget management
• Network and relationship-building with stakeholders up to the CEO level 
• Activation ideation
• Report writing, scheduling, and resource planning 
• Leadership and team-building - experience in managing a team of people with direct reports
• Proven conference production, event management, and event operations skills within a commercial environment
• Sponsor and partner management skill
• Conference Topic generation, and validation based on research
• Broad knowledge across various sectors e.g. finance, marketing, engineering, legal, IT, maritime, rail, and e-commerce

• Certificate in Event Management (May 2018), University of Cape Town
• Foundation Diploma in Social Media Marketing and Online Reputation Management (November 2015), Shaw Academy
• Foundation Diploma in Digital Marketing (October 2015), Shaw Academy
• BSc (Hons) in Business Administration (June 2009), University of Wales  
• Senior Certificate, Matric, Garlandale Senior Secondary, December 2004