Simangele Khanyile
About Simangele Khanyile:
I possess more than a decade of professional experience in both administration and marketing. Presently, I hold a BCom Honours degree in Marketing Management and am actively engaged as the Marketing Communications and PR Manager at Muthande Society for the Aged. In this role, I am responsible for conceptualizing, planning, and executing strategic marketing and communication endeavors. I oversee the management, monitoring, control, and evaluation of marketing initiatives and ensure the smooth operational functioning of the marketing office. My areas of expertise include digital marketing, consumer behavior, brand awareness, and the development of omni-channel marketing campaigns.
Experience
As a Marketing Communications and PR Manager, I have extensive experience developing and implementing strategic communication plans to enhance brand visibility and reputation. I have successfully crafted and executed integrated marketing campaigns, utilizing various channels such as traditional media, digital platforms, and events. My role involves establishing and maintaining relationships with key media outlets, influencers, and stakeholders to ensure positive coverage and promote brand messaging.
In the realm of public relations, I have managed crisis communications effectively, addressing issues promptly and maintaining the brand's integrity. I possess strong writing and editing skills, creating compelling press releases, articles, and other communication materials. Additionally, I am experienced in overseeing the production of marketing collateral, ensuring consistency and alignment with the brand's messaging strategy.
As a Social Media Community Manager, I have demonstrated proficiency in developing and implementing social media strategies to grow and engage online communities. I am adept at creating and curating engaging content across various platforms, fostering community interaction, and responding to inquiries and comments. Monitoring social media trends and analytics is integral to my role, enabling data-driven decision-making to optimize content performance.
My experience extends to influencer collaboration, where I have successfully identified and partnered with influencers to amplify brand reach and credibility. I also have a solid understanding of social media advertising, utilizing paid campaigns to achieve specific marketing objectives.
Overall, my professional background encompasses a comprehensive skill set in marketing communications, public relations, and social media management, with a proven track record of driving brand awareness, engagement, and positive reputation.
Education
I hold a BCom Honours degree in Marketing Management obtained at University of Johannesburg
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