Shereen Maistry

I am a strategic marketing and communications professional with over 18 years of progressive experience across digital marketing, customer experience, internal communications, and transformation strategy—primarily within the financial services, insurance, and automotive sectors. I bring a unique ability to blend creative thinking with data-driven execution, consistently delivering measurable results in engagement, acquisition, and brand visibility.

In my most recent roles at African Bank, I led end-to-end digital commercialisation strategies, internal communications across distribution, and high-impact go-to-market campaigns across platforms including App, Web, USSD, and WhatsApp. I’ve also spearheaded content and CX strategies, built high-performing cross-functional teams, and managed agency and executive stakeholder relationships with precision.

I have strong experience launching and growing brands across multiple channels—both traditional and digital—and take pride in aligning messaging with business outcomes and customer needs. With a solid network in the motor industry, I understand the value of integrated marketing within dynamic environments and am passionate about driving innovation and purpose-led engagement.

I’m currently exploring opportunities where I can contribute to a growth-focused, brand-driven organisation—bringing leadership, strategy, and executional excellence to the next chapter of marketing evolution.

Professional Summary

Dynamic and results-driven Customer Experience and Digital Marketing Leader with over 18 years of progressive experience across the financial services, insurance, and digital sectors. Proven expertise in delivering high-impact digital transformation, customer acquisition, and omnichannel brand strategies that drive engagement, adoption, and growth.

Currently leading digital commercialisation at African Bank, with previous roles spanning internal communications, social media, and executive stakeholder management. Track record includes overseeing major platform rollouts (App, Web, USSD, WhatsApp), launching content-rich internal media channels, and leading crisis and change communications.

Recognised for building and leading cross-functional, agile teams, aligning digital strategies to business goals, and optimising customer journeys using data-driven insights. Core strengths include CX strategy, content governance, marketing innovation, and reputation management—making a measurable impact on organisational performance and stakeholder trust.

MBA Candidate | Regent Business School | 2025

Honours | PGDIP Digital Marketing | Regent Business School | 2022