Michel Holworthy

I am a Snr digital marketing professional with a rich and diverse background spanning a decade in this dynamic field. My passion for the ever-evolving digital landscape has driven me to stay at the forefront of industry trends, ensuring that I am equipped with the knowledge and skills needed to excel in this fast-paced environment.

Over the years, I have honed my expertise in various facets of digital marketing, including but not limited to SEO, SEM, social media marketing, content strategy, email marketing, and data analytics. My experience has been deeply rooted in delivering results-driven campaigns that not only meet but exceed objectives.

What truly sets me apart is my commitment to staying agile in the face of constant change. I thrive on embracing emerging technologies and innovative strategies to stay ahead of the competition. From crafting compelling ad copy that resonates with audiences to analyzing intricate data sets to optimize campaign performance, I relish every aspect of this field.

Furthermore, my ability to adapt and collaborate effectively with cross-functional teams has allowed me to orchestrate successful campaigns across diverse industries. I pride myself on my analytical mindset, which enables me to make informed decisions and continuously refine strategies for maximum ROI.

In addition to my technical skills, I understand the importance of creating meaningful connections with customers and fostering brand loyalty. My approach to digital marketing is rooted in a customer-centric philosophy, ensuring that all my efforts align with the brand's values and resonate with the target audience.

I am excited to bring my extensive digital marketing experience, innovative thinking, and dedication to results to your team. Let's work together to not only meet but exceed your digital marketing goals.

Thank you for considering my application

As the Senior Digital Marketing Manager, I excel in leadership, effective budget management, and comprehensive knowledge of marketing channels (Paid, Owned, and Earned Strategies). My achievements include successfully executing Telkom Consumer and Business Digital Marketing Strategies, managing Telkom website, and overseeing a dynamic digital marketing team. I set and monitor KPIs for paid, owned, and earned channels, collaborate with various departments, and optimize strategies for commercial revenue growth. Additionally, I manage digital agencies, analyze competition, maintain budgets, track performance, stay updated on digital trends, and report regularly to senior leadership, including the CMO and executives (EXCO, MANCO).

Postgraduate Diploma in Programme Management (PGDipPM) - NQF L8