Melody Rossouw

An accomplished marketing and public relations professional demonstrating strong creative skills with qualifications in all areas of stakeholder relationship management. Highly adept in organising conferences, workshops and company events to increase bottom-line results while supporting optimal marketing and awareness activities.

Skilled in collaborating with cross-functional teams and business units to drive maximum productivity and efficiency. 

PROFESSIONAL WORK EXPERIENCE

Western Cape Blood Service (WCBS) ÷ November 2017 to August 2022

Marketing Practitioner

• Compiling key monthly reports. 
• Annual budget presentation.
• Full management of the clinic portfolio marketing function, including branding opportunities, advertising and promotional material.
• Planning, coordinating and executing clinics and key calendar events that position and promote WCBS 
• Approving purchases requisitions in line with marketing budget
• Attending monthly review meetings with Managers to review centre performance and performed corrective action where needed. 
• Implementing corrective action to address variances in team performance and discrepancies 
• Reviewing clinic performance statistics against marketing activities and budgetary spend.
• Organising, hosting and facilitating AGM, workshops and training

CMJ Beit Bracha, Israel÷ October 2016 – February 2017

Volunteer

Airports Company South Africa (ACSA)÷ June 2016 – September 2016

Events Management Officer

• Planning, coordinating and executing key calendar events and workshops that position and promote ACSA 
• Coordinating and managing the execution of staff requirements and event briefs.
• Ensuring understanding of roles and responsibilities for each event to ensure smooth flow of event activities.
• Estimated new and proposed product costs and recommended cost savings based on event analysis.
• Ensuring adherence to statutory and corporate branding requirements.
• Compiling and submitting reports on budget spend, compliance and event success.
• Ensuring adherence to statutory and corporate branding requirements

EDUCATION

Baccalaureus Technologiae Degree: Public Relations Management (2009), Cape Peninsula University of Technology 

National Diploma (Cum Laude):  Public Relations Management, 2006-2008, Cape Peninsula University of Technology

Matriculated: National Senior Certificate

Paarl Gymnasium High School, South Africa

COMPUTER AND SYSTEM KNOWLEDGE

• Microsoft Office: Word, Excel, and PowerPoint