Madeleine Abrahams

I am a hands-on marketing and commercial professional with over 15 years of experience in various marketing elements. I bring real-life experience leading multi-disciplinary creative teams while delivering actionable solutions.

I co-founded and built Moksi over the last year and half, which an online marketplace for handcraft goods. I previously lead marketing and brand efforts for Agora Tec as Chief Marketing Officer. My role requires strategic and tactical perspectives in a somewhat complex environment. I actively participated in a company turnaround as well as a start-up.

In my previous role at Vodacom SA, I was highly valued for my ability to launch commercial products across various segments and work closely with stakeholders to identify and implement solutions across various business areas successfully.

I am currently based in Johannesburg and are relocating to the Western Cape.

As a results-orientated commercial professional, I bring a wealth of experience and a drive for success in marketing, e-commerce, marketplace, and telecommunications. I have actively contributed to business turnarounds and startup ventures throughout my career, demonstrating my ability to thrive in dynamic and challenging environments.

With a background encompassing Middle and Senior management positions in both corporate and SME settings, I have gained extensive knowledge and expertise in marketing, communication, product development, and overall commercial strategy. My diverse skill set allows me to effectively spearhead business initiatives, always approaching challenges with fearlessness and determination to achieve tangible results.

Passionate about enhancing productivity and efficiency in the workplace, I am known for my ability to see projects through to completion. I take pride in my track record as a strong finisher, consistently delivering on goals and objectives.

I am a driven and focused professional with a proven track record of success in commercial roles. I possess the skills, experience, and passion necessary to impact any business significantly, and I am eager to contribute my expertise to drive continued growth and success.

I started with my BBA degree in 2019 on a part-time basis. I have two modules to complete and will be finished in 2024.