Lerato Mpho

Influencer social media intern
Duma collective . | 2017-2018
Assist the department head in carrying out digital marketing campaigns Works closely with the marketing head for digital promotions and other materials
Provided admin support
Screening calls , enquiries and requests Calender management
Scheduling paid ads
Creating infographics

Marketing assistant
medi E recruit | 2018-2020
Advise on and implement social media campaigns to align with marketing strategies.
Develop, curate and implement a social media calendar
Post scheduling that aligns to the overall marketing strategy. Collaborate with the content manager and copy writer
Curate text, image and video content that align to the marketing strategy and voice and aesthetic of the brand to ensure brand consistency
Encourage the creation and leveraging of guest or user generated content.
Develop unique marketing ideas and initiatives and see them through right from conceptualization to execution.
Planning, directing, and coordinating all marketing efforts.
Communicating the marketing plan.
Researching demand for our products and services.
Research competitors to stay current with similar products or services on the market Identifying potential customers.
Develop marketing strategies for new products or services that comply with current company standards

Social media manager 
Burmain properties | 2019- present
Social media manager
Burmain properties | 2020- 2022
Developed social accounts and set up content
Recorded and complied website traffic data and customer feedback
Maintained customer
Tended to queries
Assist in increasing conversion rate
Respond to comments and customer queries in a timely manner
Liaise with Operations and Sales departments to stay updated on new developments at property level.
Leverage customer data and trusted journalism to create social media content campaigns
Define most important social media KPIs
Develop and manage relationships across departments
Monitor and report on social media performance
Identity trends and key learnings across a portfolio of brands
Build, manage and oversee social media content

Matric certificate Curro Serengeti - 2016

Bcom marketing uni of the western cape - 2023