
Leon Botha
Marketing / Advertising / Public Relations
About Leon Botha:
As a Pet Food Specialist and Nutritionist with a robust background in sales and marketing, I excel in formulating cutting-edge pet food products while optimizing nutritional content and quality. My role involves meticulous market and technical research and development to enhance existing products and introduce innovative formulations. I am adept at managing quality parameters, ensuring compliance with stringent food safety standards, and conducting palatability trials to validate nutritional benefits. With a strong sales and marketing background, I effectively collaborate with teams to develop tailored strategies that promote product awareness and drive sales growth. My expertise spans across technical training, customer and sales team education, and implementing successful marketing campaigns to meet both business objectives and customer satisfaction in the pet food industry.
Experience
My career showcases a blend of technical expertise in pet food formulation and quality management, coupled with strong sales and marketing acumen to drive business growth and customer satisfaction.
Currently in a roll as Pet Food Specialist and developing new products to launch, while working closely with marketing and sales to ensure success. Helping retail and private clients from product development to sales.
Education
Obtained my B.Sc in Animal Science at University of Pretoria.
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