Laryne Jefferies

I am Laryne Jefferies. I am a specialist in creating couture ladies wear garments. I am currently based in Johannesburg but am interested in relocating back to Cape Town where I am from. 

• I have been working in the fashion industry for 10 years. Graduated with a National Diploma in Fashion Design from the Cape Peninsula University of Technology in 2012. 
• I started my career in 2013 studying under a leading South African couturier as an assistant designer, pattern maker and studio manager, I was in charge of running the atelier until late 2020. I managed a team of about 20 staff members consisting of beaders, seamstresses, tailors, assistants and interns. My responsibilities included flat pattern cutting for the bespoke client orders, fashion week collections, factory production patterns, cutting, managing the garment construction from cut to finished garment, creativity and guidance on beading and embellishment, fittings, alterations and final finishes and quality control. 
• I started developing my own brand after hours and weekends specialising in couture evening wear in 2014 and took my business full time in 2020. I love the process of creation, from concept to finished product. My flat pattern cutting making skills are excellent and can recreate anything from measurements and a reference. I have a good understanding of fit from size to size, garment construction and fabric knowledge.