Kath Sharfman

Seasoned business leader with marketing innovation and product expertise.
Achievements include:

• Top 50 Global Forbes’ CMO Next 2021 List 🏅
• Co-founder/MD of a boutique creative agency from 2012 to 2017 that was acquired by WPP and won prestigious Cannes Lion Advertising Award. 
• Board director of South Africa’s largest digital agency Quirk between 2009 to 2012, AdFocus Agency of the year 2012 
• Regional Businesswoman of the Year 2012 (Corporate category). 

My skills include: Marketing, Innovation and Product. Helping good businesses thrive.

I have over 24 years of full spectrum digital product and marketing experience and 21 years in executive management with both start ups and global corporations.

Most recently, I was Chief Platform Officer at Sun Exchange, a global impact fintech. I previously headed up marketing in Africa for Tencent, ranked in the top 10 largest companies in the world. As an agency leader prior to this, I worked for local and global brands in the UK and South Africa, including HSBC, HRH the Queen, MI5, Capitec Bank, Kauai, and Woolworths.

I have experience with:
+ Industries including government, financial services, FMCG, retail, alcohol, sport, hospitality, tourism, tech, non-profit, music and entertainment.
+ The full lifecycle of product, business, and marketing from feasibility to awareness, acquisition, and retention.
+ Audiences, from 5 to 80 years of age, in diverse languages including Gujarati, Xhosa, and German, and around the world from Italy to Rwanda and on to Hong Kong to consumers, the media, shareholders, and staff.

LLB Law Hons

Cardiff University

Post graduate diploma in Legal Practice 

Cardiff Law School