Jeanne van Wyk

Having spent the past 22 years working abroad in Europe, I have recently returned to Cape Town and am pursuing opportunities to continue my career.

The marketing industry has been my home for most of my 20+ year-long corporate career, and I’d be thrilled to engage in a new challenge. To do my part in advancing strategic growth narratives in the new reality the world has ushered in. 

Leading and developing complex brand solutions to position emerging enterprises and aligning the narrative in existing companies to address brand strategy projects in senior management positions on both client and agency-side has equipped me with a deep understanding of the FMCG universe. I believe in data-driven strategy, consumer segmentation that appreciates lifestyle as a purchase driver and integrated consumer journeys that support route-to-market objectives. 

I thrive in high-pressure and fast-paced situations, delivering positive results by visualizing success and identifying unconventional yet highly effective strategies for achieving it. I speak “brands” just as I speak “organizational management”. I am a people mobiliser who knows how to harness the power of relationships and would relish the opportunity to apply my knowledge and thought leadership to what is next for challenging companies and the people who make them fly. 

▪ Accomplished multi-functional marketing leader with multinational consumer products industry expertise - public quoted companies 

▪ Proven track record in strategic brand development, consumer intelligence, campaign optimization, complex project management, thought leadership 

▪ Shape company plans around market realities and competitor blind spots, as well as organizational culture integration 

▪ Exceptional synthesis of strategic/analytical diligence and relationship building 

▪ Innovative thinker and calculated risk taker 

▪ Engages and inspires customers, employees, and all relevant stakeholders 

▪ Dedicated to a culture of mentoring and recognition 

▪ Passionate about the values of integrity, trust, commitment, pragmatism 

- BLC LLB 

• International presentation & panel discussion moderator (New York & Atlanta); courtesy CNN Int. 
• Scholarship to South Korean Broadcasting Corporation (Seoul); courtesy UNICEF.