
goodwill mokoka
Arts / Entertainment / Publishing
Services offered
Creative Director/Art Director Multi-Disciplinary Designer, Visual Artist, System Developer, Project Manager, Creative Consultant, Strategist, Producer, Business and Brand Developer
Experience
Goodwill Mokoka is a Omni disciplinary visionary, a self-developed visual artist, designer, and systems developer whose career epitomizes innovation and relentless ambition. Beginning as a design intern at South Africa’s esteemed SL Magazine (Intelligence Publishing) in 2007, he swiftly ascended to craft compelling visuals for HYPE Magazine and GEAR Magazine, laying the groundwork for a dynamic freelance career. His creative prowess attracted global giants like Nike and Puma, while his New York ventures saw him art-directing for leading American musical acts, cementing his reputation as a cross-continental storyteller.
A pivot into film and TV production, marked by conceptual work for SABC broadcasts, showcased his adaptability, yet his artistic roots remained central. In 2016, he founded Studio Taki, an avant-garde multidisciplinary studio that redefined his trajectory. Within its launch year, the studio claimed victory at Google’s Startup Innovation Hub (Pretoria), igniting a streak of industry accolades: Design Indaba Emerging Creative (2017), FNB Joburg Art Fair Emerging Artist (2018), and dual RO Guiltless Plastic Prizes at Milan Design Week (2019, 2023).
From his 2018 Cape Town solo debut to sold-out exhibitions across Greece, the U.S., Italy, and Asia, Goodwill and Studio Taki have transformed art into a global enterprise, with products retailed worldwide. A modern Renaissance leader, he merges technical mastery with entrepreneurial grit, driven by an unyielding commitment to growth and excellence. Goodwill Mokoka isn’t just a creative—he’s a catalyst for innovation, proving that passion, paired with purpose, can redefine industries and inspire teams to unparalleled heights
Education
Grade 12 (Matric) Tshwane North College (Pretoria college)
Multimedia Design Diploma - DEFSA
SABS Design institute Product Development Course
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