Daneel Dickason

As a young and passionate marketer, I was thrilled to come across the marketing coordinator position at your
company. I am excited about the opportunity to contribute my skills and experience to help achieve the company’s 
marketing goals.
Although I am a young candidate, I have already gained a wealth of experience in marketing. Throughout my academic 
and professional career, I have taken on various marketing roles and have demonstrated my ability to develop and 
implement successful marketing strategies. In my most recent position as Marketing Manager of Max-Cowell & The 
Luggage Company, I was responsible for running and maintaining both companies' websites, managing 5 different 
brand social media accounts on multiple platforms, and developing marketing campaigns resulting in the company 
doubling its revenue. Due to this, the company has opened two new stores in addition to the existing three.
I understand that my position as a Marketing Manager may be considered relatively young in the industry. 
However, I firmly believe that age should not overshadow the demonstrated capabilities, dedication, and value I 
have contributed. 
What sets me apart from my candidates is my passion for marketing and my commitment to excellence. I eagerly 
embraced new tasks and consistently supported other departments when required, demonstrating my 
commitment to the overall success of the organization. Moreover, I have actively pursued personal and 
professional development opportunities by learning new skills, programs and staying informed about industry 
trends to enhance my skill set.
I am excited about the opportunity to bring my enthusiasm and fresh ideas to your company. Thank you for 
considering my application. I look forward to the opportunity to further discuss my qualifications with you.

MARKETING MANAGER | MAX-COWELL & THE LUGGAGE COMPANY | APR 2022 -
PRESENT
● Overseeing branding, advertising and promotional campaigns for multiple brands at a time.
● Planning and implementing different marketing strategies specific to each brand. 
● Data analytics and reporting, along with defining and tracking key performance indicators.
● Networking with professionals and influencers through social media outreach and 
leveraging these relationships to benefit marketing efforts. 
● Promotion of products using advertising campaigns (Google Ads, Facebook Ads, Instagram
ads, Mall marketing etc.) 
● Running and maintaining the company’s Ecommerce website along with Takealot, and AVO
● Creating and implement all social media content (Design, Copywriting, and 
Implementation)
● Creating additional content for all advertising or marketing campaigns.
SEO CONTENT WRITER | FREELANCE PORT ELIZABETH | DEC 2021 – APR 2022
● Writing new SEO-friendly copy for pages.
● Blog writing and posting.
● Press release writing (as well as other forms of PR - media pitches, articles, etc.)
● Implementing various elements of a client's content marketing strategy.
● Creating infographic creation and design promotions.
● Researching trending topics within a variety of industries.
MULTISKILLED GRAPHIC DESIGNER| ALGOA PLASTICS PORT ELIZABETH| FEB 2020 –
APR 2022
● Maintaining and updating the current websites as well as developing and designing 
websites for specific products. With a focus on product descriptions to match product 
imagery.
● Creating user-friendly content that has been optimized for SEO while designing websites.
● Collaborated to create meta descriptions and title tags.
● Photographing and editing photos of products.
● Creating pamphlets, flyers, and catalogues on request
● Since Covid19: Helped in various departments such as accounts, sales, and reception

CTU TRAINING SOLUTIONS | PORT ELIZABETH | NATIONAL CERTIFICATE, GRAPHIC 
DESIGN
● Rising Star Award
● Top Academic Achiever GD 1
● Top Academic Achiever GD 2
● Adobe Certified in Photoshop
● Adobe Certified in InDesign
● Adobe Certified in Animate
Certificates
Creative Certification Exam | Port Elizabeth | Google 
The Fundamentals of Digital Marketing | Port Elizabeth | Google 
Becoming a UX Designer | Port Elizabeth | Udemy