Carla Viljoen

A results-driven E-Commerce Manager with extensive experience in digital retail strategy, online sales performance, and brand growth. With a strong foundation in website management, digital marketing, and customer engagement, I specialize in optimizing conversion rates and driving ROI across e-commerce platforms. My background spans managing large teams, launching and scaling online stores, and executing data-led marketing strategies for brands like Timberland South Africa. Passionate about innovation and collaboration, I thrive in dynamic environments where strategic planning and customer-centric thinking lead to measurable business success.

I’m an experienced e-commerce and digital marketing professional with a strong background in online retail, brand development, and sales strategy. From managing e-commerce operations at Timberland South Africa to co-founding a digital marketing agency, I’ve led teams, grown online revenue, and executed data-driven marketing campaigns across platforms. My career began in retail and sales management, where I developed a solid foundation in customer experience and operational leadership. 

I studied Communication Science at the University of South Africa (UNISA), where I completed key modules in marketing, media studies, organizational communication, and psychology. Although I was unable to complete the full degree due to financial challenges, the coursework provided a strong foundation in strategic communication and marketing principles. I matriculated from Frikkie Meyer High School in 2012 with admission to a bachelor’s degree.