C Erasmus

With over 25 years’ communications experience across the discipline, I’ve spearheaded campaigns to successfully enhance brand awareness, expand audience reach, and launch new communications infrastructure from scratch. I’ve had the opportunity to lead multi-market, cross-functional teams and forge strong relationships with multiple leading media outlets. As such, I am confident that I am an ideal and tech-savvy candidate for your kind consideration. 

Presently, I am part of Senior Management in the agricultural sector, where I oversee client services management, brand strategy and marketing for various businesses in a group. Directing a marketing, advertising & operational budget and managing everything from content creation, media relations, and event management across 4 provinces. 

Among my various achievements, I am most proud of having developed and established a new fully-fledged Corporate Communications Department.   Throughout my career I’ve been able to lead brand strategy, enhance client visibility and standing, and develop strong relationships with senior business leaders and media partners.  I am positive that I’ll be able to oversee effective communications strategy and successfully guide brand enhancement as Corporate Communications Manager.  

From developing communications initiatives and marketing collateral to overseeing internal and external communications strategies, I excel at generating effective and positive organizational exposure and enabling the success of overall communications efforts. 

Highlights of my experience include the following:

• Coordinating strategic and tactical communications planning and operations in consecutive roles to accelerate business development and revenue growth; 
• Leveraging expertise in electronic media, video, live broadcasts, and various multimedia outlets to drive communications and PR efforts and meet all budgetary, deadline and performance requirements.
• Utilizing Google Analytics and various other data to track and evaluate website traffic, identifying gaps and determining best next steps to maximize visibility.

Moreover, while my on-the-job experience has afforded me a well-rounded skill set, including first-rate verbal and written communication skills, I excel at:

• Developing and implementing effective communication strategies.
• Managing internal and external communications.
• Creating a brand identity, including distinctive style and tone.
• Devising optimal approaches to reach target audiences.

With my proven record of success managing corporate communications programmess, along with my ability to drive successful marketing campaigns and my expertise in social media, I am positioned to significantly benefit a business.

Extensive operational and managerial experience in corporate, government and private sector.

Full spectrum of events management, public relations, journalism & media, design, brand managment and digital presence.

Degrees in in Public Relations, Media Management.

Positive Organisational Scholarship

Teaching Certificate