Birgitta Cederstrom

Strategic and growth-focused Commercial Executive Leader with 25+ years of international experience driving commercial excellence, revenue expansion, and high-impact sales performance across Africa and The Middle East. Recognized for building trusted and authentic client relationships at C level, cross-sales, and leading cross-functional alignment between industrial business practices, sales, marketing to accelerate pipe growth, and achieve higher wins in a complex environment. A forward-thinking leader with deep industry insight, and passion for leverage technology to drive sustainable growth. 

CORE COMPETENCIES

• Sales Leadership and Geographic Expansion Strategy Middle East & Africa 
• Client Engagement and Relationship Management, Account Growth, Amplify & Retention
• Partner & Ecosystem Development PPP, Government to Private sector
• Market & Territory Planning, Research and Advisory Consulting expert 
• Forecasting & Pipeline Management, CRM reporting 

EDUCATION

Bachelor of Science (Hons), University of Lund, Sweden  (1985–1989)
Marketing Diploma, Nicolaiskolan, Helsingborg, Sweden (1980–1981)
University of Defense (Distance) – Defense, Space, NATO Studies (2025 – Ongoing)

LANGUAGES

Swedish (native) | English / Danish / Norwegian (bilingual) | Afrikaans (basic) | Gulf Arabic (greetings)