beBee background
Tourism / Travel / Hospitality
Cape Town
Badroeneesa Majiet

Badroeneesa Majiet

Online Distribution Lead Sub Saharan Africa
Cape Town, City of Cape Town


About Badroeneesa Majiet:

In my current role within the Online Distribution Department, I have had the privilege of being an integral part of a remote team responsible for supporting an extensive portfolio of over 2000 hotels across the EMEA region in their Online Distribution Strategy. My unwavering energy and data-driven approach have been instrumental in motivating and inspiring team members as we work collaboratively to achieve strategic targets and goals for the African region through my LPA/MBOs (Long-Range Plan/Management by Objectives). A significant aspect of my responsibilities involves crafting a comprehensive online distribution strategy every quarter for the 90+ hotels under my care in Africa. I meticulously tailor each strategy to address the unique needs and challenges of individual properties, ensuring maximum effectiveness. To ensure seamless alignment and garner valuable insights, I maintain close collaboration with the leadership team, including the Revenue Director, Sales Director, and Vice President. Once the distribution strategy receives approval, I take charge of its execution across all the hotel General Managers in Africa. Effective communication is paramount during this stage, as I provide clear guidance and unwavering support, implementing necessary actions to optimize online distribution channels and maximize revenue potential. One of the most gratifying achievements in my professional journey has been the opportunity to travel to several international destinations, including Dubai, London, Amsterdam, Vienna, and Barcelona. During these trips, I represented and currently Marriott, showcasing the remarkable achievements of our business in Africa and sharing data-driven insights from various regions. Beyond highlighting successes and accomplishments, I proactively identify potential growth opportunities and improvements for owner groups, hotel chain groups, and VPs of chain groups. In these countries, I have also organized and hosted internal associate workshops, aiming to upskill and empower teams within my discipline. These enriching experiences have significantly contributed to my personal and professional growth, enriching my understanding of the field and fostering a profound sense of confidence when communicating and executing strategies with both my team and external stakeholders. In conclusion, I take immense pride in my contributions to driving online distribution strategies and fostering growth within the hospitality industry. My passion for excellence and continuous improvement drives me to leverage my skills and experiences to continue delivering exceptional results and making a positive impact on the success of future endeavors. I am eager to bring my expertise to new challenges and collaborate with a dynamic team in pursuit of even greater accomplishments.


Dynamic professional with over 13 years of experience in the hospitality and tourism industry. Demonstrated expertise in setting and achieving goals, executing successful strategies, and delivering positive results. Proven track record of conceiving, developing, and implementing online/digital marketing initiatives, negotiating contracts, and implementing revenue strategies. Complemented by valuable experiences gained outside of the hospitality industry.


Data Analytics- Excel External: Great Learning 2023- Certificate Location: Cape Town Data Visualization in Tableau External: Great Learning 2023 Certificate Location: Cape Town Office

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