Andrew Mofokeng

It is with this reason that I put to you my good communications with sound interpersonal skills, competent and capable to work with diverse team, manage key accounts, lead Brand to deliver on brand strategic plan & financial growth model, propose new ideas for content formats, social media platforms and engagement strategies, lead the development and execution of activity plans on time, in full, lead cross functional teams to ensure successful execution of launch plans and post launch, coordinating with design teams for production of marketing & promotional material, facilitate PR and media relations, including press releases and stakeholders engagements, management of marketing calendars, events insights and performance report, evaluation, manage the brand budget to ensure spend is in line with agreements, deliver end-to-end marketing support on brand across 8 marketing competencies, understand and uncover root issues and opportunities across the 6Ps, constantly review brand and initiative performance for ongoing improvement, strong understanding of South African digital landscape, consumer culture and content creators, stay updated on digital trends, consumer behavior, and competitor activity within the geographical area. Most importantly I am willing and capable to travel nationally on average of 80% on a monthly basis for trade visits and benchmarking.

 I’m also a self-motivated individual, well organised, attention to detail, accurate and able to work precisely under pressure to meet deadlines, goal oriented, strong writing and content creation and excellent time management and multitasking abilities.

Drive weekly sales targets by selling volumes in beer market
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Analyze the ROI of the marketing activities executed with the customers
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Lead execution of plans & activities related to DAVE framework (Desirability, Availability, Visibility, Execution)
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Set strategy and targets for Trade investment spend
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Consolidate into S & OP via Lock meeting that Forecast is meeting the strategic growth plan of the category
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Develop customer & consumers’ insights. Translate insights into business building opportunities within specific customers/channels
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Build account/channel specific Customer marketing plans to deliver category/brand objectives (CMP) in conjunction with Brand Marketing Plan (BMP) and Customer Business Plan (CBP), with specific focus on developing OOH channels.
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Integration of customer marketing plans with brand marketing plan and customer business planning.
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Work with the brand managers to deliver activation plan efficiency and effectiveness.
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Communicate the customer’s marketing and business strategy to the brand teams.
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Negotiate PEAK deals with customers to increase profit & revenue.
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Rehabilitate legal accounts into trade.

Diploma in Marketing Management (Completed).

B-tech in Marketing Management (One module outstanding, In progress).

Post Graduate Diploma in Business Administration.