Alexandra Kayle

I'm a seasoned Strategic Communications Professional with over 15 years experience across digital strategy, public relations, content development and thought leadership. I've worked with topline leaders across the sustainability, health, technology, FMCG, maritime, aviation and finance sectors. I'm passionate about making a positive change and I bring expertise that gets things done. I'm open to work and collaboration. 

Alexandra Kayle is a driven strategic communications, digital and public relations expert with over 15 years of experience working across pan African companies that include those in the Finance, FMCG, health, technology, maritime, tourism, and beverages industries, together with both NGO and public sectors. 

Alexandra has led various corporate communications accounts, working with senior client leadership, and has demonstrated outstanding value and impact in delivering integrated communications campaigns that achieve stated business objectives.  

Alexandra’s expertise is in the implementation of measurable earned and paid communications activities ranging from thought leadership content to comprehensive digital media campaigns that support core business and project objectives. 

She is highly recognised for leading communications campaigns that speak to diverse audiences across multiple channels, and translating complex technical content into compelling narratives that deliver media cut-through and a shift in knowledge and brand perception.

Notable career highlights: 

• Led the Capital Legacy client account and was instrumental in creating “B’s Corner” – a B2B LinkedIn group for brokers to build a relationship with Capital Legacy
• Worked with Standard Bank CIB on sustainability and ESG banking and worked on the crisis comms plan when Standard Bank had to close down multiple branches
• Led the public relations account for the V&A Waterfront – the V&A is the recipient of the Sabre Award for best Public Relations campaign for the Joy from Africa campaign
• Led the public relations account for Saldanha Bay Industrial Development Zone
• Worked with Coca-Cola Company and CCBSA together with NGOs WWF, TNC and EWT on the Replenish Africa Initiative 
• Led and managed various media roundtables, including Business Day Dialogues for Coca-Cola Beverages South Africa, GIBS CEO Forum with Coca-Cola Beverages Africa
• Bookmark Award Winner and Next Gen Award Winner for Choma Magazine
• Presented Choma Magazine at the International AIDS Conference
• Supported the First Lego League with SAP Africa

Corporate Image, South Africa÷ July 2022 to November 2023

Account Director

• Leads and manages strategic communications and public relations for corporate clients.
• Develops corporate communications strategies for clients and producing opeds, media releases, speaking notes, briefing documents, media reports and narratives.
• Supports high-profile public relations events and roundtables.

FTI Consulting, South Africa÷ August 2018 to July 2022

Strategic Communications Director

• Led all media relations strategies, organise press events, compose and edit press releases and editorials, develop media press kits, brief documents and FAQs, etc.
• In terms of Financial Services, worked on the Standard Bank CIB, HSBC and Capital Legacy accounts which included communications strategy, media monitoring and traditional PR.
• Developed strategic communications, digital media and crisis communications reputation management strategies for corporate and government clients across various sectors, i.e. FMCG, financial services, oil and gas, infrastructure, government and social development. 
• Created video storyboards, online social media content calendars and moderation. 
• Developed briefing packs and compile media coverage reports, OpEds and speaking notes for clients.
• Worked directly with a high-powered strategic communications team which is largely entrepreneurial in nature but also highly collaborative and performance driven.

QUALIFICATIONS 

Bachelor of Arts (BA) Honours in Sociology

2021

University of South Africa (UNISA), South Africa

Digital Brand Strategy Diploma

2020

Vega College, South Africa

Bachelor of Arts (BA) in Sociology, Psychology and International Relations

2016

University of the Witwatersrand (Wits), South Africa

Journalism Diploma

2005

Damelin College,, South Africa

Matriculated: National Senior Certificate

2003

Hyde Park High School, South Africa

PROFESSIONAL DEVELOPMENT

Project Management Monitoring and Evaluation

2014

Imsimbi, South Africa

Monitoring and Evaluation

2014

Imsimbi, South Africa

Social Media Community Management

2013

Cerebra, South Africa