Performance Marketing Lead - Johannesburg, South Africa - Cardilogix
Description
Now Hiring
A renowned ad agency is seeking a
Performance Marketing Lead to lead the planning, implementation, optimisation and reporting of performance marketing initiatives to help drive traffic and maximise ROI across Paid Social channels.
Situated:
Johannesburg
Role:
Hybrid
Responsibilities:
- End to end management of performance marketing activity across Paid Social channels.
- Supporting performance marketing activity across additional channels such as Paid Search and working closely with any partner agencies to implement, optimise and report on performance.
- Develop test and learn initiatives across Paid Social.
- Work with Digital Marketing to ensure messaging across all channels are consistent and aligned.
- Work closely with the wider marketing team to optimise audience strategies.
- Ensure budget is spent across performance channels efficiently.
- Track and report on key performance indicators of media activity
Requirements:
- Skills in search platforms including; Google AdWords, Bing Ads, SA360
- Understanding of social media advertising across major platforms (Facebook, Twitter, Instagram)
- Website Analytics (mostly in Google Analytics)
- Keyword Research skills
- Experience working on a Performance Media (SEM and Social) strategy.
Salary:
R60, R70,000.00 per month
Application Question(s):
- How many years of work experience do you have with Paid Search Campaigns?
- How many years of work experience do you have with Paid Search Strategy?
- How many years of work experience do you have with Paid Social Media Advertising?
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