Programmatic Media Buyer - Cape Town, South Africa - Cardilogix
Description
Now HiringProgrammatic Media Buyer
Agency:
Digital Advertising
Focus:
Facebook Media Buying, Growth Strategy & Lead Generation
Experience: 4-5 Years
Work Policy:
Fully Remote
Situated:
South Africa (Cape Town, Durban or Johannesburg)
Responsibilities:
- Programmatic media buying for social platforms like Facebook, TikTok, and Google ads.
- Define which campaigns, ad sets, and ads can scale profitably.
- Write compelling directresponse advertising copy, build campaigns in Facebook Ads Manager, and ensure all strategic initiatives are built and launched according to strict timelines and agreedupon budgets across multiple ad accounts for directtoconsumer brands.
- Continuously adapt and evolve strategies to meet KPIs.
- Tweak and optimise campaign creative, copy, audiences, and buying tactics.
- Provide regular feedback to your team on ad account performance and excellent, clear, and timely feedback to clients.
Requirements:
- Use various media buying tools and platforms, including programmatic buying platforms, and reporting tools.
- Adaptable to changes in advertising and media trends, including consumer behaviour.
- Expert knowledge of Facebook Ads Manager and Google Analytics.
- You have a track record of using analytics to provide strategic recommendations and drive growth.
- Use various media buying tools and platforms, including programmatic buying platforms, and reporting tools.
Qualifications:
- Bachelor's degree in advertising, marketing, communications, or similar.
- Minimum of 4 years of experience as a digital media buyer or similar.
- Good understanding of media analytics tools such as Videoma, Cision, Nielsen, and Google Analytics.
Salary:
R35 000,00 - R45 000,00 per month
Application Question(s):
- How many years of work experience do you have with Online Lead Generation?
- How many years of work experience do you have with Programmatic Media Buying?
- How many years of work experience do you have with Facebook Ads Manager?
Education:
- Bachelors (required)
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