Digital Performance Marketing Specialist - Johannesburg, South Africa - Cardilogix
Description
Remuneration:
R R50 000
Location:
Johannesburg
Job Level:
Senior
Type:
Permanent
We are hiring a
Digital Performance Marketing Specialist for a leading agency.
This is a full-time position. On-site, office based. Daily commute is required.
- Must have at least 6 years of experience working in a digital, advertising or marketing agency
- Very strong on strategy
- Must have experience in all paid search channels, including PPC, search, display and paid social.
- Must have 6 years of digital marketing strategy and digital campaign experience.
- Must have agency experience working on big retail, FMCG, car and banking brands.
Duties and Responsibilities:
- Motivate and mentor junior members of the Digital Marketing team.
- Team management.
- Responsible for auditing, setting up, managing and optimising all Paid Social & PPC Campaigns.
- Build a PPC strategy for a variety of client accounts.
- Oversee keyword analysis; keyword list building, campaign bid management and optimisation using client preferred tracking tools and ad copy testing.
- Conduct Google Analytics metrics analysis to measure user engagement and campaign performance postclick.
- Utilising bid management tools to help drive KPIs.
- Possess proficiency in major social platforms' standard methodologies, including Facebook, YouTube, Instagram, Snapchat, Twitter, Tik Tok.
Major Skills:
- Google Display, Search, Shopping, Mobile, Video, AdWords and Analytics
- Digital Channel Strategy
- Digital Media Strategy
- Social Media Strategy
Digital Channels:
- SEM (Search Engine Marketing)
- SEO (Search Engine Optimisation)
- SEA (Search Engine Advertising)
- Google AdWords and Pay-PerClick (PPC)
- Social Paid Advertising
Qualifications & Certifications:
- Social Media; Digital Marketing or SEO qualification
- Latest AdWords/Bing/Google Tag Manager certifications a must.
- Latest Facebook Blueprint a must.
Application must include:
- Update CV
Job Types:
Full-time, Permanent
Salary:
R45, R50,000.00 per month
Experience:
Ad Agency: 6 years (required)
Search Engine Optimization: 6 years (required)
Google Analytics: 6 years (required)
Digital Strategy: 6 years (required)
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