Lodge Group Digital Marketing Specialist 3273 - Ballito, South Africa - HotelJobs

HotelJobs

Verified Company

Ballito, South Africa

31 minutes ago

Posted by:

Thabo Mthembu

beBee Recruiter

Description

DIGITAL MARKETING SPECIALIST

FULL TIME POSITION
8AM - 5PM

OFFICE BASED,

BALLITO

CTC:
R30, ,000 per month

OBJECTIVE OF THE ROLE:

Supporting and implementing the companies digital marketing strategies

RESPONSIBILITIES:

Website Management:
Assist in updating and maintaining the company's website content.
Collaborate with web developers to implement changes and improvements.
Ensure website is performing optimally, all errors are cleared and dealt with and that copy remains up to date and relevant.
Content Creation:
Collaborate with graphic designers and copywriters to create compelling and visually appealing content.
SEO (Search Engine Optimization):
Link blogs to other blogs / websites to maximize SEO opportunities.
Conduct keyword research to optimize website content and improve search engine rankings.
Monitor and analyze website traffic and user behavior using analytics tools.
Manage a small SEO budget to ensure Isibindi Africa Lodges keywords are targeted
Social Media Management:
Create and schedule social media posts across various platforms (e.g., Facebook, Twitter, Instagram, LinkedIn).
Monitor social media channels for engagement, comments, and messages.
Collaborate with the content team to ensure a consistent and cohesive social media presence.
Online Advertising:
Support the creation and management of online advertising campaigns (e.g., Google Ads, social media ads, YouTube Ad campaign).
Monitor ad performance and adjust strategies as needed.
Provide assistance to the marketing team as and when is needed.

REQUIRED SKILLS AND QUALIFICATIONS:

Diploma or similar qualification in Digital Marketing
Three or more years experience in a digital marketing role.
Good knowledge of SEO principles and best practices as well as all social media platforms.
Experience with Google Ads, Google Analytics, and Meta platforms.
Ability to multitask and meet tight deadlines in a fastpaced environment.
Analytical mindset with a keen eye for detail

Please forward a full CV