Social Media Designer - CapeTown - Stafflink Recruitment Solutions

Description

JOB PURPOSE/OBJECTIVES

The company is a leading industry player with an exciting opportunity for an experienced Social Media Designer passionate about digital innovation. This position offers the chance to work at a pioneering lighting company, driving cutting-edge digital marketing and design strategies.

MAIN DUTIES/RESPONSIBILITIES (INCLUDING BUT NOT LIMITED TO)

• Digital Marketing:
• Develop monthly plans for B2B and B2C channels, implementing effective advertising and social media campaigns.
• Create engaging social media content that resonates with diverse audiences.
• Schedule and review social media content to optimize performance and brand consistency.
• Maintain proficiency in Meta Business Suite to leverage its features effectively.
• Foster strong social media communities through interactive engagement and timely responses.
• Provide regular, informative monthly reports on social media performance.
• Website and Portal Maintenance:
• Ensure the website and portal interfaces are updated with the latest products and product information, reflecting the company's evolving offerings.
• Collaborate with third-party suppliers to address updates, fixes, and maintenance issues, ensuring seamless user experiences.
• Maintaining Product Knowledge:
• Stay abreast of emerging digital and social marketing trends, competitor activity, and international social media developments, sharing insights with the marketing team to inform strategic decisions.
• Design:
• Conceptualize and create visually appealing graphics and layouts for social media posts and advertisements that align with the brand's aesthetic and messaging.
• Work closely with the marketing team to develop innovative design concepts and campaigns that drive engagement and conversions.
• Enforce consistency in brand visuals across all digital platforms, ensuring a cohesive and recognizable identity.

JOB/EDUCATIONAL/EXPERIENCE/QUALIFICATION REQUIREMENTS

• Bachelor's degree in marketing, graphic design, or a related field.
• Proven experience in similar positions (Graphic Designer, Social Media Assistant, etc.).
• A demonstrated ability to create high-quality social media content, including posts, visuals, and videos.
• An understanding of fundamental social media principles and concepts.
• Possession of relevant skills and knowledge in tools like Google Analytics, Adobe Creative Suite, Photoshop, Illustrator, Canva, and others.
• Exceptional design and creative skills, with a keen eye for detail and aesthetics.
• Excellent communication and teamwork skills, with the ability to collaborate effectively with cross-functional teams.
• Strong organizational and time management skills, with a proven ability to meet deadlines and prioritize tasks.
• A detail-oriented approach to work, ensuring accuracy and quality in all aspects.

SKILLS & PERSONAL ATTRIBUTES

• Able to thrive in fast-paced environments, working under pressure to meet tight deadlines.
• Possesses excellent relationship-building skills, fostering strong connections with colleagues, stakeholders, and clients.
• Demonstrates a strong attention to detail, ensuring precision and quality in all aspects of work.
• Willingsness to continuously learn and grow with the company, staying up-to-date with industry trends and developments.
• Able to take initiative, proactively identifying opportunities for improvement and implementing solutions.
• Proficiency in Graphic Design, Social Media Skills, Creativity, and Organizational Skills.