CRM Campaign Coordinator - Woodstock, Cape Town, ZA
1 day ago
Job description
About us
Step into the wild world of OneDayOnly – South Africa's OG daily deals hub. We're the pioneers of cool discounts, hitting you for just one day because, well, why overcomplicate things? We've got the big names, top suppliers, and a dash of our secret sauce to make you feel like a BIG DEAL. Not to brag, but we have over a million potential savvy shoppers getting our daily dose every 24 hours.
We're not fussy – if the price is right and the quality checks out, we're selling it. That's what makes us the go-to for both the smart buyer and the eager seller. Toss in the urgency of our deals, and boom, success happens quicker than you can blink. So, jump in, where FOMO meets killer deals, and let's turn every day into a retail party
About you
You're equal parts analytical and creative, with a knack for turning customer data into smart, engaging campaigns. You get a kick out of spotting patterns in performance metrics, love a clean, responsive email template, and believe A/B testing isn't optional, it's essential. Whether you're coordinating with creatives, fine-tuning copy in Asana, or checking how emails render across devices (because yes, it does matter), you bring order to chaos and clarity to complexity. You're detail-driven, curious by nature, and always thinking one step ahead, especially when it comes to keeping customers engaged and coming back for more.
Responsibilities:
Assist in CRM strategy execution:
- Support the CRM Manager in executing CRM strategies aligned with the overarching marketing goals, aimed at achieving customer retention and revenue growth targets
- Help craft CRM campaigns to drive customer engagement, increase cross-sell and up-sell opportunities, and work towards preventing subscriber and customer dormancy.
Campaign management:
- Coordinate the execution of email marketing initiatives, including campaign creation, monitoring, reviewing and testing.
Content coordination:
- Work closely with Creative and Brand teams to create relevant and on-brand content for CRM campaigns.
- Manage campaign briefs, including creative and copy input, and handle feedback via the project management tool - Asana.
Testing and QA:
- Prepare variations for A/B testing and execute test plans.
- Run QA to test email assets across different environments, ensuring templates meet deliverability and visual quality standards across various devices and email clients.
Data and analytics:
- Assist in measuring the impact of CRM initiatives and implementations, collaborating with the Digital and Analytics team to track key business metrics and customer experiences.
- Support the CRM Manager with assistance on customer segmentation, re-engagement, and personalisation processes, tailoring activities to customer behaviours and buying stages.
- Reporting on CRM efforts.
Push notifications and onsite overlays:
- Support the planning, implementation, testing, and reporting of push notification and onsite overlay strategies.
- Cross-functional collaboration:
- Establish excellent cross-functional relationships and engage stakeholders to ensure customer outcomes align with our CRM and Customer Experience vision.
- Provide support to the Sales Merchandise team for daily mailer setups and ad-hoc support as required.
Experience/Qualifications:
- Bachelor's degree in Marketing, Business, Economics, or a related field; or equivalent professional experience.
- 3-5 years of experience in a CRM or email marketing role, preferably in the e-commerce or online marketing space.
- Proficient in CRM platforms such as Sailthru, Klaviyo, Salesforce, Emarsys or similar.
- Excellent written and verbal communication skills.
- Problem-solving and decision-making abilities with creative and innovative thinking.
- Ability to synthesise and analyse data to develop key insights and recommendations for future plans.
- Familiarity with web analytics tools and quantitative skills.
- Proficient in Microsoft Office/Google Suite; experience with Jira, Asana, Tableau, Litmus and Sailthru is a plus.
- Analytical skills with exposure to multivariate testing techniques.
- Attention to detail and ability to manage complex projects under tight deadlines.
- Experience with mobile email optimisation and responsive email template builds is a plus.
- Collaborative mindset with experience working with developers, creatives, and copywriters.
- Ability to prioritise and manage multiple projects simultaneously.
Values
- Challenge Accepted: We create bold campaigns, own our results, and push creative boundaries to make an impact.
- Solve Smart: We use insights, data, and innovation to solve marketing challenges creatively and effectively.
- Character Counts: We communicate honestly, ethically, and with creativity, building trust with customers and colleagues.
- Customer Obsessed: We deeply understand our audience, delivering content and campaigns that resonate and drive action.
- Seriously Unserious: We bring enthusiasm, wit, and fun to our campaigns and teamwork, while staying results-focused.
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