Content Coordinator - Cape Town, South Africa - Construct Education

Construct Education

Verified Company

Cape Town, South Africa

1 week ago

Posted by:

Thabo Mthembu

beBee Recruiter

Description

Reporting Line:
Marketing Manager (UK)

Hybrid work model:
Minimum two days a week in the office with option to work remotely for remaining three days

Employment type:
Permanent

Working hours: 09H00 to 17H30

Primary Purpose

The Content Coordinator will produce compelling content and curate campaigns for social media and digital platforms to promote online undergraduate and postgraduate programmes globally to prospective students.

Key Responsibilities

Using a content management system (CMS) to edit or update information on existing websites.
Collaborate with the Digital Platform Coordinator, web development partners, and media agencies to develop content, strategies and styles that attract and convert prospective students.
Analyse the search landscape to align content with SEO goals and generate innovative ideas that drive results.
Write and optimise copy for SEO.
Proofread and sign off copy to use on OES websites.
Develop linkbuilding/gathering strategies to increase overall traffic.
Coordinate and update onsite blogs.
Analyse content/campaign effectiveness and relevant KPIs using tools like Google Analytics, providing insightful reports for the senior management team.
Conduct competitor analysis and stay updated with the latest industry trends and news when required.
Repurpose and optimise existing digital content with a focus on driving traffic to OES websites.
Support the execution of content plans in line with external trends, campaign activities, and new programme launches.

Key Relationships

Internal

Director
Marketing & Student Recruitment
Sales Manager
Marketing Manager
SEO & Web Specialists
Other Student Recruitment Advisors
Multimedia Specialists
Graphic Designers
Editorial Specialists
Other internal stakeholders across the business, as required

External

University Partner
Marketing and Recruitment Stakeholders
Academics and Subject Matter Experts

What does success look like?

A significant increase in organic website visits indicates successful SEO strategies.
Content ranks consistently high for targeted keywords.
Improved quality and relevance of content should lead to a decrease in bounce rates.
Content that is SEOfriendly, genuinely helpful, and accurate for students.
Older content is periodically updated and optimised, ensuring it stays relevant.
Success in generating various content types (blog posts, FAQs, webinars, etc.) that cater to different segments of the target audience.
Ensuring all strategies align with the latest search engine guidelines and best practices.
Ensure all content complies with legal standards, including copyright laws and data protection regulations.
Highly analytical always looking for more data, including performance metrics and behavioural and demographic data.

Key Performance Indicators

The number of organic visitors coming from search engines.
The number of leads generated through content marketing efforts showcasing the role's contribution to the enrolment funnel.
Evaluate content quality through user feedback, ratings, and reviews, ensuring content resonates with the target audience.
Track the regularity of content publication to ensure consistency in content marketing efforts.
Track social sharing metrics, including shares, likes, ad retweets, to gauge the virality and amplification of content.
Compare content performance metrics against industry benchmarks and competitors to identify areas of strength and improvement.

Requirements:

Essential Skills, Experience and Qualifications

Proven experience in content marketing.
Understanding of CMS and website infrastructure.
Basic knowledge of HTML, CSS, and JavaScript.
Familiarity with social media platforms.
Knowledge of graphic design software, such as Canva, Adobe Illustrator, Photoshop, and InDesign.
Strong written and verbal communication skills.

Highly desirable

Experience using Salesforce CRM, Marketing Cloud and a CPD.
Experience in content marketing for the Higher Ed sector.
Certifications from reputable sources like Adobe, Google or SEMrush.
Deep understanding of SEO best practices, keyword research, and Google Analytics.

Benefits

Benefits:

These are some of the perks you can expect when you join the team:

Flexible working hours
Generous annual leave policy
Paid maternity, parental, and study leave benefits in line with policy
Learning and development opportunities within a global team
Fun events organized by the Construct Social Committee

ABOUT CONSTRUCT EDUCATION
Construct is a strategic learning solutions and learning design partner to many of the world's leading universities and organizations.

We are a 100% owned subsidiary of the Online Education Services (OES) group based in Australia and operate as a separate entity, although closely aligned.

Construct and OES share a vision of an academic-led, lear