Marketing Digital Strategist - Durban, South Africa - Affirmative Portfolios
Description
Marketing
Durban
***:
MARKETING DIGITAL STRATEGIST DURBAN R30 000 PM
- line and off-line strategies for the company.
The Marketing strategist position involves a variety of tasks, including designing and executing high level paid and internal media digital marketing campaigns.
If you are a creative, goal-oriented professional, we would like you to be part of our team and share innovative ideas to achieve our targets.
Ultimately, you should be able to increase our market share and ensure brand consistency.Responsibilities
Conduct in-depth research to identify new market opportunities and consumer preferences to support campaign creations that are specific to digital trends.
Develop and maintain digital campaigns to increase web traffic
Track and measure marketing outcomes including marketing activities, response, leads, sales, retention, and ROI.
Forecast market trends with new business opportunities.
Research market to identify new opportunities
Analyse sales and marketing metrics
Generate innovative ideas to promote our brand and our products via new technological innovation.
Develop business cases to support new marketing strategies, budget requests, projects, and marketing plans
Use customer feedback to ensure client satisfaction.
Ensure brand alignment to increase brand awareness and equity.
Content management producer in line with digital metrics.
Design and implement digital marketing strategies aligned with business targets.
Address advertising needs.
Ensure brand consistency through all marketing channels.
Use customer feedback to ensure client satisfaction.
Liaise with internal teams and ensure brand consistency.
Establish a strong, long-term web presence.
Produce analytical reporting metrics across all platforms.
Requirements:
Proven work experience as a digital Marketing strategist - designing and execution of the strategy.
Agency experience a preference.
Able to implement and execute the digital strategies across all platforms.
Demonstrable experience with marketing campaigns and web technologies (e.g. online tools and social media)
In-depth knowledge of CRM software and Content Management Systems
Familiarity with SEO/SEM and Google Analytics/ Hootsuite/ Sem Rush
Understanding of web design
Excellent communication skills (verbal and written)
Strong analytical skills
Creative thinker with data-driven analytical aptitude
Team management skills
Bachelor's degree in Marketing or relevant field
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