Sr. Content Marketing Specialist, Sustainable - Cape Town, South Africa - LSEG (London Stock Exchange Group)

LSEG (London Stock Exchange Group)
LSEG (London Stock Exchange Group)
Verified Company
Cape Town, South Africa

1 week ago

Thabo Mthembu

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Thabo Mthembu

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Description
Role Overview


The Corporate Affairs & Marketing organisation acts as a strategic partner to the LSEG business, powering commercial value through an insight led approach that maximizes the impact of our investment and our relevance in the market.


This role in the Sustainable Finance and Investment (SFI) thematic marketing team supports the Sustainable Finance and Investing business, which provides our customers with the tools to achieve sustainable growth.


LSEG is committed to providing accurate, decision-ready, sustainability related data, and we are expanding our suit of sustainability-related propositions which will require high profile content that spans the breadth of the customer journey.


If you're interested in learning about the SFI role and want to work on a high profile, fast paced and international business, read on.

Key responsibilities


Content Marketing Strategy:

  • Map content to the SFI buyer and influencer journeys from Interest and Exposure to Purchase and Retention
  • Determine the optimal content mix based on insights and analytics, and an understanding of how our customers want to discover and explore our solutions
  • Partner with colleagues across marketing and communications to ensure our content marketing is aligned to wider business objectives
  • Communicate the SFI content strategy and plans and to obtain business buyin

Content Development:

  • Write, build and manage rich, compelling content that attracts a qualified audience to our owned properties (including sales enablement collateral, blogs, whitepapers, reports, social media messages, infographics, etc.)
  • Engage and collaborate with the business, agencies and strategic marketing partners to ensure content is reflective of our customer challenges and our product proof points
  • Work closely with SFI marketing leads to ensure alignment and consistency across all collateral
  • In collaboration with strategic marketing partners, support the development of strong, targeted messaging that is compelling, differentiated and aligned to the customer workflow
  • Grow brand awareness through content that is consistent and builds a thoughtful presence within the target communities
  • Develop engaging and relevant content that articulates our full value propositions, broadens the conversation with the client and deepens relationships as a core part of the sales process
  • Drive a standard of excellence across all deliverables, ensuring they add significant value to the business and maximize return on investment
  • Ensure all SFI content is onbrand, consistent in terms of style, quality and tone of voice, and optimized for search and user experience for all channels
  • Make use of analytics as a basis for content decision making, track performance against benchmarks and report return on investment
  • Run content marketing budgets and keep an accurate record of expenditure

Skills and experience:

  • Proven experience in B2B financial services marketing, experience of SFI or capital markets a requirement
  • Desire and passion, coupled with a genuine interest, to understand SFI and the clients and institutions we serve
  • Strong ability to learn, listen and collaborate
  • Strong portfolio of work and track record of success in financial services
  • Extensive experience supporting the development of content materials (from sales enablement to thought leadership), with a detailed knowledge of the endtoend process
  • Ability to repurpose and build content using strong copyediting and writing skills
  • Able to brief designers, additional copywriters and thirdparty agencies on content
  • Ability to build impactful content pieces and demonstrate relevant metrics using copywriting skills
  • Excellent attention to detail and accuracy
  • Strong understanding of data and insight analysis, knowing which metrics to pinpoint and use
  • Strong collaboration skills and ability to negotiate through a diverse and global matrix structure
  • Customer centric approach and focus
  • Excellent project management skills and a proactive approach
  • Confidence to bring fresh ideas and an innovative approach to interpret marketing strategies
  • Ability to handle multiple projects at once
  • BA Hons Degree


At LSEG, we believe that creating a diverse and inclusive organisation is fundamental to the way we deliver on our promise of creating essential partnerships and open opportunities.

Our open culture is central to how we deliver our purpose - driving financial stability, empowering economies and enabling customers to create sustainable growth - in everything we do.

Working with us means that you will be part of a dynamic organisation of 25,000 people across 70 countries.

However, we will value your individuality and enable you to bring your true self to work so you can help enrich our diverse workforce.

You will be part of a collaborative and creative culture where we encourage new ideas and are committed to sustainability across our global business.

You will experience the critica
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