Media Strategist - Durban, South Africa - Pro Talent
Description
Media Strategist - Durban North
Hybrid Work Model
Full time position
Salary:
R32,000 CTC per month
An exciting opportunity awaits in Durban's thriving media landscape for a Media Strategist with a wealth of experience in digital media and a solid grasp of other media channels.
My client is seeking a talented individual to join their team, contributing to brand strategies through the development of innovative digital media strategies and offering valuable input on media campaigns managed by other agency partners.
-Media Strategy: Preparation of comprehensive media strategies, motivations/presentations, and driving innovation in ongoing and tactical media strategies.
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Media Input: Reviewing and providing guidance on media strategies prepared by other brand partners, and sharing expertise internally.
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Media Leadership: Managing day-to-day media activity for brands within the portfolio, overseeing the implementation of approved strategies, briefing media planners, compiling campaign schedules, and ensuring accurate buying briefs.
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Media Guidance: Conducting media format research, offering input on ad types/formats.
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Budgeting: Strategically allocating budgets to campaigns/media platforms, and monitoring expenditure accordingly. Managing flow plans throughout campaigns.
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KPIs: Setting, tracking, and monitoring KPIs to ensure campaign objectives are met.
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Reporting: Compiling insightful post-campaign reports, including recommendations for future campaigns.
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Processes: Developing and implementing effective processes and operational methods to enhance the growth, effectiveness, and efficiency of the media function.
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Training: Providing training and upskilling to internal teams, including developing educational materials and best practice guidelines.
Requirements:
- Digital Marketing Degree/Diploma
- 35 years of experience in digital media planning, buying, and strategy within an agency environment
- Google Adwords Certification and Partner Status preferred, along with Facebook Blueprint Certification and Twitter Flight School Certification
- Proficiency in managing, optimizing, analyzing, and reporting across various channels including Social Media Platforms, Google Media (Display, Search, YouTube), Online Publishers, Programmatic, and detailed knowledge of nondigital media channels.
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