- Develop and execute outstanding work across ATL/BTL.
- Understand the client's strategy and business context, and always aim to do work that performs.
- Work closely with a the creative team (i.e. Art Director) to generate creative ideas and concepts to fulfil the client's brief
- Produce the "words" of sketches, storyboards, roughs or 'scamps' to communicate ideas to the client
- Work closely and in co-operation with strategic planning and client service department under the direction of the Creative Director
- Present concepts and ideas to the Creative Director (and Account Management) and to client when requested
- Build a strongly collaborative relationship with the broader team, partners and clients
- Timeous execution of work as scheduled by the traffic manager to ensure deadlines are met
- Check all the content to ensure it retains the highest standard
- Able to work on several campaigns at once
- Cast actors for TV and Radio , and listen to voice overs.
- Contribute to proactivity and innovative thinking on brands
- Assist with pitches, awards and new business presentations as required
- Keep abreast of consumer conversations that are trending
- Keep abreast with industry trends and standards in order to ensure work is always fresh, world-class and original
- Bachelor's degree or diploma required from a reputable institution.
- 2-3 years' experience with an advertising agency, with at least 1 years' previous experience in a high-volume environment.
- Digital advertising experience preferential.
- A powerful creative portfolio that demonstrates originality, innovation, problem-solving and an understanding of TTL. Awards are highly advantageous.
- Demonstrated ability to manage multiple projects simultaneously, set priorities, utilise resources, identify and address problems, meet deadlines, and stay within scope.
- Demonstrate the ability to frame the conceptual idea in alignment with the brand's strategic intent and brand persona.
- Strong interpersonal skills: a team player, persuasive negotiator, positive and innovative thinker.
- Maintain high standards for execution and attention to tone and detail.
- Highly motivated with a high level of initiative; ability to work independently, in support of the agency's creative goals and the client's business objectives.
- Ability to make use of market research to influence ideas and concepts.
- Understanding of the enormous capabilities of social media and the web.
- Strong ability to multitask
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Junior Copywriter - Sandton, South Africa - Machine_
Description
Job Description
To create clear yet engaging and informative copy / content that captures our audiences.
Responsibilities (include but are not limited to):
Qualifications