Community Manager - Sandton, South Africa - TBWA South Africa

TBWA South Africa

Verified Company

Sandton, South Africa

2 weeks ago

Posted by:

Thabo Mthembu

beBee Recruiter

Responsibilities:

Strategic Input:

Develop and implement the overall social media strategy in consultation with the client and digital team.
Collaborate with the Content Lead, Strategists, and Creative Directors to ensure campaign viability, strategic soundness, and adherence to best practices.

Operational:

Prepare monthly social media calendars, coordinating with Content Leads and Strategists.
Ensure timely client approval of proposed plans.
Roll out Always-On plans creatively and on schedule.
Collaborate with creatives to implement social media elements for campaigns.
Manage and fulfil social media competitions.
Monitor social media channels for community management and engagement, responding promptly to comments and messages.
Organise and execute community engagement initiatives to foster a strong online community.
Attend and present social status updates in weekly client meetings.
Develop and evaluate the effectiveness of campaign hashtags and identify opportunities within popular culture.
Implement ad hoc client social media requests efficiently.
Identify innovative methods to enhance social media following, engagement, clickthrough rates, and execution.
Maintain effective communication with team members and clients.

Reporting:

Prepare accurate campaign reports postcampaign period, collaborating with the data analytics team.
Extract key learnings and provide recommendations for future campaigns.
Evaluate and adjust strategies based on monthly report findings to meet KPI's.

Training:

Ensure continuous awareness of social best practices, trends, and new formats.
Keep abreast of new formats and platform training programs for Twitter, Facebook, Instagram, TikTok, and YouTube.

Requirements:

Experience:

Minimum of three years of professional experience developing social media strategies and community management.
3 to 5 years' experience in a creative agency.
Proficiency in PowerPoint (or Keynote) and the Microsoft Office suite.
Proficiency in Social Media tools such as Sprout.

Qualifications:

A bachelor's degree in Marketing, Advertising, Business, or a related field is preferred, with a specialisation in Social Media Marketing.

Skills and Attributes:

A strong passion for and knowledge of all aspects of social media.
Experience in the telecommunications industry is advantageous.
Proficient in social copywriting.
Ability to work both independently and within a team.
Excellent business professional communication and client presentation skills.
Creative flair and a keen interest in crafting effective social plans aligned with client objectives.
Understanding of the digital ecosystem and its relationship with social media.
Quick learner capable of managing multiple tasks with changing priorities.
Innovative thinker, collaborative team player, and effective communicator.
Strong analytical, reporting, and time management skills.
Exceptional verbal and written communication abilities.
Knowledge of and experience in social media marketing across various platforms including Facebook, Twitter, TikTok, YouTube, Pinterest, and Instagram.