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    • Career Opportunities: Product Manager: Sales Digital Specialist (12644) - Randburg - South African Broadcasting Corporation

    South African Broadcasting Corporation
    South African Broadcasting Corporation Randburg

    1 month ago

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    Description

    Career Opportunities: Product Manager: Sales Digital Specialist

    Requisition ID: 12644 - Position ID: 60023375 and 60023476

    Location: Johannesburg, South Africa

    Main Purpose of the Position:

    • To maximize sales revenue and increase market share growth across SABC Digital channels, Platform and Content within the SABC co-system.
    • To achieve and exceed sales revenue budgets across each portfolio, segment, platform, and channel assigned.
    • To deliver integrated solutions across the SABC eco-system – Audio | Digital | Video | Entertainment | Social | Events.
    • Actively lead and manage in all platforms' strategic planning processes; of particular importance is the responsibility for the development of an innovative sales approach that is consistent with each platform's unique market positioning, competitive environment, and consumer offering.
    • Conduct business reviews to establish traction and performance of brands and various stations that host different digital platforms.

    Key Responsibilities:

    • Initiate and participate in sales pricing and tactical pricing initiatives.
    • Develop and monitor operational sales strategies in conjunction with the Digital division, to achieve revenue targets and increase market share against the primary competitor sets.
    • Implement sales strategies to ensure the targets are achieved and exceeded.
    • Develop product and drive channel/product solutions in the market as well as within Sales where relevant.
    • Actively participate in new data/insights/research requirements and utilize research results to optimize revenue.
    • Ensure constant update and maintenance of the client's database.
    • Monitor and analyze competitor business to identify and exploit new business opportunities and increase market share.
    • Interpret and utilize research results to optimize revenue (e.g., market trends, lost/dropped business by agency/client, etc.).
    • Ensure maximum income is realized from the allocated portfolio of agencies and clients.
    • Ensure the cost of sales is managed consistently to ensure profitable revenue growth.
    • Increase revenue market share.
    • Ensure all sales deals, commitments, and any other contractual agreements with clients/third parties are managed and reported on monthly.
    • Ensure contribution to target setting, budget preparation, and sales plans are timeously implemented and measured at regular intervals.
    • Identify, monitor, and report on operational risk and compliance matters.
    • Report on Occupational Health and Safety Act.
    • Implement Risk Management Plan and Internal Risk Audit.
    • Review and report on the achievement and challenges of business units' objectives (Weekly, Monthly, Quarterly, and Annually).
    • Ensure strict adherence to sound business principles through application of the Sales policies.
    • Grow and maintain excellent relationships with the SABC Platforms and other stakeholders.
    • Attend industry-related functions and ensure visibility in the market weekly.
    • Maintain a positive image and relationships for SABC Sales in the marketplace.
    • Create increased revenue opportunities and positive commercial relationships within agencies and clients direct with the aim to build partnerships for mutual gain.
    • Contribute to the growth and development of all allocated brand/channel by inputting into both marketing and programming strategies.
    • Continuously provide sales and trade marketing strategies, assistance, and specialist training where relevant to transfer skills across the relevant Digital platforms.
    • Present to clients and agencies to promote various brand solutions.
    • Create and maintain cross-functional communication with other divisions.
    • Advance Company's interest in all negotiations with external stakeholders to maximize revenue generation.

    Requirements:

    • Supplementary Media, Digital, Sales, and other relevant training courses and certificates.
    • A minimum of 3-5 years of sales experience, and/or sales management experience (media sales/Digital preferable).

    Key Skills:

    • Well-known and respected in the advertising industry with established networks and relationships with current and upcoming decision-makers and ad spend influencers.
    • Excellent verbal and written communication skills.
    • Excellent interpersonal and presentation skills.
    • Business acumen and commercially oriented.
    • Ability to work independently, perform under pressure, and outside of standard working hours when required.
    • Persuasive with excellent selling skills and tenacity.
    • Excellent planning and time management skills.
    • Computer literacy in Word, Excel, PowerPoint, CRM software, etc.
    • Thorough understanding and interpretation of industry tools.
    • Energetic and results-oriented person who has a desire to succeed.
    • Ability to solve problems and make decisions while navigating processes and procedures with speed.
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