Digital Marketing Specialist - Johannesburg - Ubuntu We Sizwe Two Four Seven Pty Ltd

    Ubuntu We Sizwe Two Four Seven Pty Ltd
    Ubuntu We Sizwe Two Four Seven Pty Ltd Johannesburg

    1 day ago

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    Description

    Digital Marketing Specialist

    As a Digital Marketing Specialist, you will play a crucial role in enhancing brand visibility, driving engagement, and optimizing digital campaigns.

    Key Responsibilities:

    • Content Creation and Optimization:
      • Develop compelling and relevant content for various digital channels, including websites, blogs, press releases, podcasts, and social media.
      • Optimize content for SEO, ensuring maximum visibility and engagement.
    • Social Media Management:
      • Manage social media platforms (e.g., Facebook, Twitter, LinkedIn, Instagram) to maintain brand consistency and drive audience engagement.
      • Create and schedule social media posts, monitor comments, and respond to inquiries.
    • Design and Visual Content:
      • Coordinate the creation of digital assets, including website graphics, banners, infographics, and videos.
      • Ensure consistent branding across all digital touchpoints.
    • Email Marketing Campaigns:
      • Implement and manage email marketing campaigns, segmenting audiences and tracking performance metrics.
      • Craft compelling email content to drive conversions and nurture leads.
    • Data Analysis and Reporting:
      • Monitor digital traffic using tools like Google Analytics.
      • Optimize paid advertising campaigns based on performance data.
      • Provide regular reports on campaign growth, KPIs, and ROI to stakeholders.
    • Project Management:
      • Oversee end-to-end digital projects, ensuring timely execution and adherence to budgets.
      • Scale campaigns effectively to maximize results.
    • Market Research and Experimentation:
      • Conduct market research to inform campaign strategies.
      • Brainstorm and implement experiments and conversion tests to improve performance.
    • Qualifications:
      • Bachelor's degree in Marketing, Communications, or related field.
      • 2+ years of digital marketing experience, with a proven track record of producing quantifiable results.
      • Proficiency in social media management, content creation, and design.
      • Familiarity with SEO, SEM, and conversion optimization.
      • Strong analytical skills and the ability to interpret data for actionable insights.


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