- Content Creation and Optimization:
- Develop compelling and relevant content for various digital channels, including websites, blogs, press releases, podcasts, and social media.
- Optimize content for SEO, ensuring maximum visibility and engagement.
- Social Media Management:
- Manage social media platforms (e.g., Facebook, Twitter, LinkedIn, Instagram) to maintain brand consistency and drive audience engagement.
- Create and schedule social media posts, monitor comments, and respond to inquiries.
- Design and Visual Content:
- Coordinate the creation of digital assets, including website graphics, banners, infographics, and videos.
- Ensure consistent branding across all digital touchpoints.
- Email Marketing Campaigns:
- Implement and manage email marketing campaigns, segmenting audiences and tracking performance metrics.
- Craft compelling email content to drive conversions and nurture leads.
- Data Analysis and Reporting:
- Monitor digital traffic using tools like Google Analytics.
- Optimize paid advertising campaigns based on performance data.
- Provide regular reports on campaign growth, KPIs, and ROI to stakeholders.
- Project Management:
- Oversee end-to-end digital projects, ensuring timely execution and adherence to budgets.
- Scale campaigns effectively to maximize results.
- Market Research and Experimentation:
- Conduct market research to inform campaign strategies.
- Brainstorm and implement experiments and conversion tests to improve performance.
- Qualifications:
- Bachelor's degree in Marketing, Communications, or related field.
- 2+ years of digital marketing experience, with a proven track record of producing quantifiable results.
- Proficiency in social media management, content creation, and design.
- Familiarity with SEO, SEM, and conversion optimization.
- Strong analytical skills and the ability to interpret data for actionable insights.
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Description
Digital Marketing Specialist
As a Digital Marketing Specialist, you will play a crucial role in enhancing brand visibility, driving engagement, and optimizing digital campaigns.
Key Responsibilities:
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Marketing Specialist, Foreign Markets
University of Fort Hare- Johannesburg
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Marketing Specialist
Mayfly Agri (Pty) Ltd- Johannesburg
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Marketing Specialist
Liham Consulting Pty (Ltd)- Johannesburg
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Campaigns & Marketing Specialist
Nelson Mandela Foundation- Johannesburg
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Market Risk Specialist
Communicate Recruitment- City of Johannesburg Metropolitan Municipality
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Sales and Marketing Specialist
MASA Outsourcing (Pty) Ltd- Johannesburg
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Digital Marketing Specialist
Centrax Digital- Johannesburg
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Digital Marketing Specialist
Global Technology SA- Johannesburg
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Content Marketing Specialist
African Ambition- Johannesburg
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Content Marketing Specialist
TRAILD PTY LTD- Johannesburg
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Digital Marketing Specialist
Global Technology- Johannesburg
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Marketing Automation Specialist
LexisNexis- Johannesburg
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Sales And Marketing Specialist
diginu-with-Sifiso- Johannesburg
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Marketing Automation Specialist
RELX- Johannesburg
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Principal Marketing Specialist
NTT- Johannesburg
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Demand Marketing Specialist
LexisNexis- Johannesburg
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Marketing Automation Specialist
RELX- Johannesburg
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Digital Marketing Specialist
Full time Global Technology- Johannesburg
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Demand Marketing Specialist
RELX- Johannesburg
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Jr. Marketing Specialist
INFUSE- Johannesburg