Marketing Manager - Bryanston, South Africa - ASI Financial Services
Description
JOB PURPOSE:
To contribute to the organisation's goals of growth and true client value add by providing brand, marketing and communication management.
KEY RESPONSIBILITIES AND ACCOUNTABILITY:
- Implement, and maintain an integrated corporate brand, marketing, and communications strategy for all stakeholders.
- Responsible for all internal and external communications, media, PR, marketing, and events.
- Deliver quality projects that drive exceptional client experiences on plan, on budget and on time.
- Key liaison within all the business units to align on brand value, proposition, and positioning (internal and external).
- Work with internal and stakeholders to ensure alignment of activities and economies of scale principles are applied where possible.
- Direct all service and product campaigns (lead and value generation).
- Design marketing artifacts to deliver effective product information, positioning, and platform management.
- Report, monitor and analyse marketing and brand activities to show ROI (lead and value).
- Data Collection and Analysis
- Collate and analyse data.
TECHNICAL SKILLS AND KNOWLEDGE:
- Excellent writing skills in English
- Good understanding of information design and story telling
- Social media
QUALIFICATIONS AND EXPERIENCE:
- Tertiary qualification is essential
- Hands on experience with MS Office
- Basic technical knowledge of HTML, web publishing, SEO, social media advertising and web traffic metrics is essential
- Project Management experience advantageous
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