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    • CONTENT CREATOR to be based in Roodepoort, Gauteng - Randburg - Mint Kulca

    Mint Kulca
    Mint Kulca Randburg

    1 month ago

    Default job background
    Description

    Content Creator Role

    Elevate our online presence as a dynamic Content Creator based in Roodepoort, Gauteng.

    With over 19 years of expertise in bespoke relocations, we're redefining what it means to move home—and we need you to help us share that story

    If you thrive on creating impactful content, analyzing performance metrics, and optimizing both organic and paid campaigns, we'd love to hear from you.

    Purpose of the Role

    Play a key role in enhancing our online presence by crafting high-quality, engaging content for Facebook and Instagram.

    Your responsibilities will include capturing real moments from our move sites, producing compelling videos, images, and customer testimonials, and driving brand awareness and lead generation.

    You'll also track post-performance, optimize organic and paid campaigns, and ensure all content aligns with our marketing strategies to support business growth.

    Top Priorities

    1. Brand Consistency & Audience Connection: Ensure all content aligns with our brand identity and messaging while fostering community engagement and trust.
    2. Social Media Growth & Engagement: Increase followers, likes, shares, and comments while boosting overall engagement rates across Facebook and Instagram.
    3. Effective Campaign Execution: Plan, execute, and evaluate marketing campaigns that align with business goals and show measurable success in reach and impact.
    4. High-Quality Content Production: Consistently capture and edit engaging videos, images, and testimonials that drive audience engagement and brand visibility.
    5. Lead Generation & Conversion: Track and improve lead generation from social platforms, ensuring inquiries are responded to promptly and conversion rates improve over time.

    Duties

    1. Content Creation & Editing:
      • Visit move sites to capture high-quality videos, images, and customer testimonials
      • Edit and design engaging content using Canva or other approved editing tools
      • Write compelling captions, post descriptions, and call-to-actions aligned with our brand voice
      • Train site supervisors to capture raw content
    2. Social Media Management:
      • Upload and schedule content across Facebook and Instagram, Zoho experience a plus
      • Track and analyze engagement, reach, leads generated, and clicks to action
      • Optimize content based on performance metrics and audience insights
      • Manage leads received from social media and respond to clients
      • Manage management's LinkedIn profiles and content posting
    3. Campaign Planning & Execution:
      • Collaborate with management to plan and execute campaigns and content calendars
      • Propose creative content ideas and strategies to enhance audience engagement
      • Manage website SEO enhancement
    4. Collaboration & Brand Alignment:
      • Work closely with the sales team to align messaging with business objectives
      • Engage with followers, respond to comments, and build community relationships
      • Ensure brand consistency across all posts and marketing materials
    5. Advertising & Performance Tracking:
      • Manage ad hoc Facebook and Instagram ad campaigns
      • Monitor and report on campaign success, suggesting improvements for future strategies
      • Adjust organic and paid strategies based on performance insights
    6. Website:
      • Manage website, update content, and keep relevant
    7. Marketing material:
      • Brochures and marketing material

    Requirements

    The minimum requirements for the role are:

    • A minimum of 1 year of experience in content creation, social media management, or digital marketing, with a strong portfolio showcasing your work.
    • Proficiency in Content Editing: Solid experience with video and image editing tools (such as Canva or similar) and the ability to create engaging, high-quality content for social media platforms.
    • Social Media Savvy: Strong understanding of Facebook and Instagram algorithms, trends, and strategies to drive engagement, reach, and conversions.
    • Basic Digital Marketing Knowledge: A working knowledge of SEO strategies and digital marketing principles, with the ability to analyze and interpret social media metrics to refine content.
    • Own Transport & Valid Driver's License: The willingness and flexibility to travel to move sites for content capture, ensuring authentic brand storytelling and real-time engagement.

    Favorable Requirements

    • Experience with Zoho for social media management
    • Copywriting and storytelling expertise to craft compelling messages
    • Ability to collaborate across teams (sales, management) to ensure brand alignment

    Desired Skills

    • Content
    • Content Creation
    • Social Media
    • SEO
    • Canva
    • Zoho

    Employer & Job Benefits

    • R2500 travel allowance for Work Travel

    Job Details

    • Seniority level: Entry level
    • Employment type: Full-time
    • Job function: Marketing, Public Relations, and Writing/Editing
    • Industries: Staffing and Recruiting
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