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- Develop and execute a comprehensive member engagement strategy aligned with the client's key business objectives, focusing on growth, revenue, and profitability.
- Oversee the implementation and optimization of digital channels, marketing automation, and CRM systems to meet the client's needs.
- At least 8 years of experience in digital marketing, marketing automation, and CRM, with a proven track record of enhancing customer engagement, retention, and revenue growth through targeted initiatives.
- Thorough understanding of digital platforms, customer journeys, data analysis, segmentation, and reporting tools.
- Skilled in analyzing customer data to uncover insights into behavior and preferences, informing highly effective marketing campaigns.
- Extensive experience with CRM platforms such as Braze, Salesforce, Microsoft Dynamics, HubSpot, or similar systems.
- Proven ability to lead teams in creating impactful content for direct communication channels, with expertise in content marketing, campaign analytics, email design, customer journey optimization, and engagement strategies.
- Proficient in project management, adept at handling competing priorities and managing outputs using recognized tools like Asana, Podio, or Monday.com.
- More than three years of experience in senior leadership roles, demonstrating the ability to guide cross-functional teams and ensure successful project delivery.
- Strong leadership capabilities, with a track record of managing diverse teams and fostering collaboration to achieve business goals.
- Exceptional communication and interpersonal skills, capable of influencing stakeholders at all levels, including executive leadership teams.
- Strategic thinker with a forward-looking perspective, contributing to both immediate goals and long-term business objectives.
- Creative and passionate about developing communication strategies and content that deliver outstanding customer experiences.
- Highly adaptable and resourceful, thriving in fast-paced environments with a strong sense of responsibility and accountability.
Head of Member Engagement - Cape Town - Communicate Recruitment

Description
Job Title: Senior Digital Marketing Specialist
Responsibilities:
Requirements:
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Club Experience Manager
Virgin Active South Africa- Cape Town
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Social Media Community Executive
Talent Sam- Cape Town
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Human Capital Consulting
Iris Software- Cape Town
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Project Communication Planner
DLK Group- Cape Town
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Human Capital Consulting
Iris Software- Cape Town
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Engagement Coordinator
Capita- Cape Town
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IT Legal Secretary
Boardroom Appointments- Cape Town
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Engagement Coordinator
ENGINEERINGUK- Cape Town
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Online Marketing Administrator
The Legends Agency- CapeTown
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Project Stakeholder Manager
DLK Group- Cape Town
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Human Capital Consulting
Ernst & Young Advisory Services Sdn Bhd- Cape Town
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Community / Social Media Lead
Ad Talent- Cape Town
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Community Manager
Longdue Games- Cape Town
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Engagement Manager
Decision Inc- Cape Town
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IT Audit: Manager/ Assistant Manager IT Audit Cape Town
EY- Cape Town
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Junior Copywriter
Yellosa- Cape Town
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Audit Director: Assurance
Armstrong Appointments- Cape Town
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IT Audit: Assistant Manager/ Manager
EY- Cape Town
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VP Strategy and Engagement South Africa
clevelcrossing - Jobboard- Cape Town
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Content Creation Lead
Ad Talent- Cape Town
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Human Capital Consulting
EY- Cape Town