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  • Head of Member Engagement - Cape Town - Communicate Recruitment

    Communicate Recruitment
    Communicate Recruitment Cape Town

    3 weeks ago

    Default job background
    Marketing / Advertising / Public Relations
    Description

    Job Title: Senior Digital Marketing Specialist

    Responsibilities:

    • Develop and execute a comprehensive member engagement strategy aligned with the client's key business objectives, focusing on growth, revenue, and profitability.
    • Oversee the implementation and optimization of digital channels, marketing automation, and CRM systems to meet the client's needs.

    Requirements:

    • At least 8 years of experience in digital marketing, marketing automation, and CRM, with a proven track record of enhancing customer engagement, retention, and revenue growth through targeted initiatives.
    • Thorough understanding of digital platforms, customer journeys, data analysis, segmentation, and reporting tools.
    • Skilled in analyzing customer data to uncover insights into behavior and preferences, informing highly effective marketing campaigns.
    • Extensive experience with CRM platforms such as Braze, Salesforce, Microsoft Dynamics, HubSpot, or similar systems.
    • Proven ability to lead teams in creating impactful content for direct communication channels, with expertise in content marketing, campaign analytics, email design, customer journey optimization, and engagement strategies.
    • Proficient in project management, adept at handling competing priorities and managing outputs using recognized tools like Asana, Podio, or Monday.com.
    • More than three years of experience in senior leadership roles, demonstrating the ability to guide cross-functional teams and ensure successful project delivery.
    • Strong leadership capabilities, with a track record of managing diverse teams and fostering collaboration to achieve business goals.
    • Exceptional communication and interpersonal skills, capable of influencing stakeholders at all levels, including executive leadership teams.
    • Strategic thinker with a forward-looking perspective, contributing to both immediate goals and long-term business objectives.
    • Creative and passionate about developing communication strategies and content that deliver outstanding customer experiences.
    • Highly adaptable and resourceful, thriving in fast-paced environments with a strong sense of responsibility and accountability.

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