Digital Content Manager - Durban, South Africa - Sandi Crowther Recruitment

Description

Durban North. Standout opportunity exists for vibrant, creative Digital Content Manager with hands-on experience with social media management for brands to join esteemed, global Clothing and Lifestyle brand. Must have BSc Degree in Marketing or relevant field and solid knowledge of current online tools and marketing trends, including SEO.

Responsibilities:

• Overseeing and creating social content across all social media platforms
• Creating content strategies for all business channels
• Repurposing content to fit the publishing media, video production or social media
• Working closely with the company's internal teams to devise marketing strategies
• Performing audits on existing digital content to ensure it aligns with brand guidelines for voice, optimization, and suitability
• Monitoring and researching competitors to find gaps in keywords or content to cover
• Setting and implementing social media and communication campaigns to align with marketing strategies
• Providing engaging text, image, and video content for social media accounts
• Devising various content strategies that work for specific audiences with an aim to reach clear business goals
• Ensuring unity throughout content by promoting a consistent brand voice and identity that aligns with social media profiles
• Establishing a content calendar to create short and long-term content campaigns for different digital channels
• Brand development

Requirements:

• BSc degree in Marketing or relevant field
• Advanced writing and editing skills
• Excellent written and verbal communication skills
• Ability to come up with creative ideas
• Strong leadership and management skills
• Detailed knowledge of current online tools and marketing trends, including SEO
• Ability to solve problems swiftly
• Advanced computer skills
• Excellent analytical skills and attention to detail
• Hands on experience with social media management for brands