Current jobs related to Head Of Brand And Product Marketing - Wes-Kaap - Findojobs South Africa


  • Microsoft Wes-Kaap

    Job Title: Field Product Marketing - Go to Market (GTM) Manager for Azure · Microsoft is on a mission to empower every person and every organisation on the planet to achieve more. Our culture is centered on embracing a growth mindset, inspiring excellence, and encouraging teams a ...


  • Electrum Cape Town

    Product Marketing Specialist · The company Electrum is a leader in cloud-native payments technology. With a strong track record in delivering trusted enterprise-grade payments solutions, we have established ourselves as a respected partner to banks, retailers and mobile network o ...


  • Electrum Cape Town

    The Opportunity · As a Product Marketing Specialist at Electrum, you play a crucial role in supporting our sales efforts through conceptualising and rolling out proactive campaign strategies. We are looking for someone to add their passion for building campaigns and programmes th ...


  • Impact Cape Town

    The Company · At impact.com, our culture is our soul. We are passionate about our people, our technology, and obsessed with customer success. Working together enables us to grow rapidly, win, and serve the largest brands in the world. · We use cutting-edge technology to solve rea ...


  • Parvana Cape Town

    Job Overview · We are seeking a talented individual to join our team at {company}, an award-winning software company with offices in the US, UK, and South Africa. · This is an exciting opportunity to empower organisations to overcome various business challenges using our cloud-ba ...


  • Tbwa Chiat/Day Inc Cape Town

    Product Marketing Manager for Payment Security Solutions · A World Without Transactional Fear · Company Overview · Entersekt is a leading provider of digital banking fraud prevention and payment security solutions. Founded over 16 years ago, we offer highly scalable products with ...


  • Being IT Solutions Verified Company Cape Town Full time R35,000 - R70,000 per month

    Location: Cape Town (Hybrid) · Salary: Market Related · We are looking for a talented native Android Developer to enhance our dynamic development team. The successful applicant will play a crucial role in the design, creation, and upkeep of top-tier native Android mobile applicat ...

  • Ad Talent

    Head of Brand

    3 days ago


    Ad Talent Cape Town

    About Us · We are a fast-paced, rapidly growing fintech business. · About the Role · We are looking for a Head of Brand and Product Marketing with an in-depth understanding of the fintech industry, financial services, and digital banking. · Key Responsibilities · Develop and exec ...


  • Communicate Recruitment Cape Town

    Marketing Leadership Opportunity · We are seeking a seasoned marketing leader to join our team and drive global brand and product marketing strategies. · Responsibilities: · Develop and execute comprehensive brand and product marketing plans that align with business objectives. · ...


  • Iqbusiness South Africa Cape Town

    Job Title: Head of Product Marketing · We are seeking an experienced and strategic leader to head our product marketing efforts. · About the Role: · Leverage data and customer insights to develop a go-to-market strategy that drives product growth and adoption. · Lead a team of pr ...


  • One and Only Direct Cape Town Full time

    Entry-Level Sales and Marketing · Sales · Main Responsibilities: · Prospecting: Research, identify, and reach out to potential customers to generate leads and close sales. · Networking: Build relationships with customers, partners, and industry professionals to expand the sales p ...


  • Old Mutual Cape Town

    Head of Product (Retail Marketing) · We are seeking a Head of Product to lead our retail marketing efforts and drive business growth in Africa. · Job Description · The successful candidate will be responsible for defining the product vision and strategy, setting cross-functional ...


  • SkillsMap Cape Town

    Job Description · Key Responsibilities: · The Senior Product Manager will be responsible for leading the development of our products, driving innovation and growth through strategic planning and execution. This role requires strong leadership and collaboration skills to work effe ...


  • iLaunch (Pty) Ltd Cape Town

    Partner & Campaign Manager Role · Manage partner campaigns across the entire marketing funnel, from acquisition to conversion. This involves creating new campaigns and optimizing direct platform channels by providing support for partner databases, developing creative messaging, t ...


  • Lulalend Cape Town

    Job Title: Head of Marketing · Reports to: Chief Growth Officer · Location: Cape Town · All staff appointments will be made with due consideration of the company's EE targets. · We're looking for an experienced and dynamic Head of Marketing to lead our brand, content, and product ...


  • Communicate Recruitment Cape Town

    Job Requirements · Cultivate synergy with product, sales, and cross-functional teams to orchestrate seamless campaign integration. · Key Responsibilities · Drive successful product launches by crafting impactful go-to-market strategies. · Optimize marketing campaigns across diver ...


  • Salesworx Specialist Sales Recruitment Cape Town

    PURPOSE · We are looking for an individual who has a well-established network and relationships with vascular surgeons and cardiologists. Understanding of our product portfolio is essential, particularly in regards to stents and guidewires. · Reporting to: Sales Manager · DUTIES ...


  • Twizza Cape Town

    Job Title: Product Execution Manager · Overview · Twizza seeks a highly skilled and experienced Product Execution Manager to drive the success of our beverage business in South Africa. · Key Responsibilities: · Channel Strategy Development: Develop and implement effective in-trad ...


  • iLaunch (Pty) Ltd Cape Town

    Job Overview · Leading Financial Services Client seeks a Partner & Campaign Manager to manage partner campaigns across the entire marketing funnel (acquisition and conversion). This includes creating new campaigns, optimizing direct platform channels, and ensuring compliance with ...


  • RMV Solutions Recruitment Cape Town

    Product & Contracting Manager (Travel Industry) for Southern and East Africa, targeting confident and experienced professionals with a strong network of supplier relationships and a knack for driving growth. · Role Overview · The position requires a strategic individual to serve ...


  • Hire Resolve Western Cape

    Junior Marketing Manager · We are seeking a talented Junior Marketing Manager to support our sales and marketing efforts in the agricultural sector. · Sales Support & Customer Engagement: · Assist with customer inquiries and provide product information. · Support senior sales rep ...

  • Head Of Brand And Product Marketing - Wes-Kaap - Findojobs South Africa

    Findojobs South Africa
    Findojobs South Africa Wes-Kaap

    4 weeks ago

    Default job background
    Description

    Head of Brand and Product Marketing

    The role plays a pivotal part in shaping Mukuru's global brand identity, driving product awareness, and ensuring our solutions resonate with target audiences. This senior leadership position requires a strategic, creative, and results-oriented professional who can lead a high-performing marketing team to achieve our business objectives.

    Duties and Responsibilities:

    • Brand Strategy and Development:
      • Develop and execute a global brand strategy that caters to the specific needs and preferences of target markets as part of our expansion efforts.
      • Ensure the brand strategy aligns with the customer journey, providing a consistent and positive experience across all customer touchpoints.
      • Incorporate the brand strategy into product positioning, enhancing the appeal of products in target markets.
      • Develop and adapt the brand strategy for digital channels, optimising online presence for target markets.
    • Product Marketing:
      • Lead the creation of go-to-market strategies that are tailored to new markets and diverse customer segments.
      • Develop product marketing strategies that resonate with customers at different stages of their journey, enhancing their experience.
      • Ensure clear communication of product value propositions for customers in various markets.
      • Lead the development of digital product marketing campaigns to reach and engage customers online.
      • Keep abreast of industry best practices and benchmarks related to product marketing to ensure Mukuru is efficient, with the aim to lead the market in product marketing.
    • Marketing Campaigns:
      • Oversee marketing campaigns targeted at specific expansion regions to maximise brand visibility.
      • Lead collaboration efforts with cross-functional teams to create campaigns that address customer pain points and drive a seamless journey.
      • Lead the execution of promotions for product-specific campaigns in line with market expansion efforts.
      • Oversee the deployment of digital campaigns to engage target audiences through online channels, including social media and search engines.
      • Lead digital strategies that resonate with the cultures and preferences of new markets.
      • Oversee the creation of content that guides and supports customers at each step of their journey.
      • Responsible for the design and development of product-related content that educates and informs customers about Mukuru products.
      • Responsible for the development of online content aligned with digital channel strategies to engage and inform customers.
      • Lead the marketing team in understanding the nuances of new and existing markets and market-specific strategies.
      • Foster a customer-centric culture within the marketing team, ensuring alignment with the customer journey.
      • Encourage a product-focused approach within the team to effectively market Mukuru products.
      • Promote digital expertise within the team to excel in online channel marketing.
      • Create a positive work climate and culture to energise employees, give meaning to work, minimise work disruption and maximise employee productivity.
      • Demonstrate exemplary leadership behaviour, through personal involvement, commitment and dedication in support of organisational values.
      • Appoint suitably qualified talent in line with Employment Equity principles and values.
      • Drive a culture that guides and directs best practice, fostering an environment of continuous learning, improvement, and cohesiveness.
      • Enable a learning and growth culture by encouraging innovation, change agility, collaboration and knowledge sharing within the team.
      • Execute effective workforce planning practices to ensure that staffing requirements are accurately forecasted.
      • Identify employee growth and development needs and schedule interventions to enable ongoing development, training, and personal growth.
      • Drive and enable a high-performance culture within the team in order to ensure business objectives are achieved.
    • Data Insights and Reporting:
      • Present insights and recommendations enabled by strategic thinking, technical knowledge, and strong communication skills.
      • Lead market research and building of industry standard systems and tools for efficient delivery and availability of insights when required.
      • Ensure tracking and reporting on the performance of marketing initiatives in existing and newly expanded markets to enable key business decisions.
      • Monitor and analyse customer journey metrics to identify areas for improvement.
      • Measure the impact of product marketing efforts on revenue and customer engagement.
      • Analyse digital channel performance and ROI to refine online marketing strategies.
    • Budget Management:
      • Ensure appropriate financial management, funding, budgetary provisions, and control procedures are in place for area of responsibility.
      • Allocate budget resources to support marketing activities in expansion markets.
      • Allocate budget for initiatives aimed at enhancing the customer journey.
      • Allocate budget for product marketing campaigns to promote Mukuru products.
      • Allocate budget for digital marketing initiatives aligned with digital channel strategies.
      • Implement risk management, governance, and compliance policies in own area, to identify and manage governance and risk exposure liability.
      • Investigate reported findings of non-compliance and initiate corrective actions.
      • Provide direction for continuous improvement efforts by managing the identification of opportunities, cost reduction, improvements, and systems enhancement.
    • Stakeholder Collaboration:
      • Build and maintain effective business relationships with key stakeholders to manage service delivery in line with business expectations and requirements.
      • Engage with key internal and external stakeholders to identify changing business and customer needs and make recommendations to brand and product marketing.
      • Lead collaborations with cross-functional teams to ensure alignment with expansion objectives.
      • Lead partnership with customer support and product teams to improve the customer journey.
      • Work closely with product development teams to align marketing efforts with product strategies.
      • Lead collaborations with digital experts and IT teams to optimise online channel strategies.
      • Develop and drive execution of work aligned to service level agreements and standards ensuring stakeholders receive clear and accurate information and are kept informed at all times.
    • Key Requirements:
      • Post Graduate Honours Degree or Postgraduate Diploma in Marketing, Business or related field.
      • 8 years' Progressive experience in marketing roles within financial / fintech industry.
      • 5 years' Strong leadership and team management experience, including leading and developing high-performing marketing teams.
      • 5 years' Proven experience in market expansion strategies, including entering new regions and international markets.
      • In-depth understanding of the fintech industry, financial services, and digital banking, including experience in marketing fintech products.
      • Expertise in developing go-to-market strategies, product positioning, and product marketing campaigns.
      • Proficiency in budget planning and allocation, ensuring efficient resource utilisation.
      • Strong collaboration skills and the ability to work effectively with various teams, including product development, sales, and customer support.
      • Proficiency in data analytics and reporting, with a track record of measuring marketing performance and optimising strategies.
      • Capability to create and execute a comprehensive brand strategy, guidelines, and market-specific branding.
      • An understanding of customer journey mapping, customer experience enhancement, and a focus on customer satisfaction.
      • Proficient in digital marketing strategies, including social media and online content marketing.
      • Excellent written and verbal communication skills, including the ability to present marketing strategies and results to executives and stakeholders.
      • Developing Strategies
      • Providing Insights
      • Networking
      • Generating Ideas
      • Professional Expertise
      • Directing People
      • Innovative thinking
      • Organisational Awareness
    • Analysis and Judgement:
    • If you do not receive any response after two weeks, please consider your application unsuccessful.

      NB: ALL STAFF APPOINTMENTS WILL BE MADE WITH DUE CONSIDERATION OF THE COMPANY'S DIVERSITY AND INCLUSION PLANS.


Jobs
>
Cape Town