Product Marketing Manager - Johannesburg, South Africa - SUMMIT Africa Recruitment
Description
What will you be doing?
- Produce and roll out product marketing ideas and initiatives, oversee the creative and production process.
- Maintain a strong understanding of the product and its features.
- Create, track and monitor the implementation of marketing campaigns, ad campaigns, communication, media, and content plans.
- Manage marketing events and activities (including conferences, trade shows, exhibitions, and brand material development) from planning to execution.
- Prepare all conference research, presentations and speeches in close collaboration with senior management and clients.
- Publish, write or edit compelling articles, blogs or other content, and improve or add website content where required.
- Support the Business Development teams by providing customized responses for each prospect's needs through the Request for Proposal (RFP) process.
- Liaise with external design teams timeously to create brochures and other marketing material.
- Lead all online digital marketing initiatives including G2, Google Ads, SEO, and LinkedIn engagement.
Requirements:
- 5 years in product marketing roles
- Commerce Degree
- Proficient in Microsoft Office (Outlook, Word and PowerPoint)
- A fast learner who can pick up concepts around equity compensation easily
- Design skills
- Good attention to details
- An understanding of paid media
- Understanding of marketing strategies
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