Performance Marketing Specialist - Cape Town, South Africa - ViVa Outsourcing

ViVa Outsourcing

Verified Company

Cape Town, South Africa

1 week ago

Posted by:

Thabo Mthembu

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Description

We are looking for a skilled Performance Marketing Specialist to join the ViVa team

About ViVa Outsourcing:

ViVa Outsourcing is a Cape Town based Start Up, providing business services to international clients. We have ambitious growth expectations, as we operate in the exciting and fast-growing field of online learning. Our offices are in an attractive setting, within a well looked after business park in Tokai.

This is an outstanding opportunity to start this journey together with us and to build a dynamic, motivated team around you.

About our client:

Our client is a leading provider of certification examinations all over the world.

For more than 10 years, they have played a large role in certifying the know-how of IT professionals in over 90 countries on 6 continents in 10 languages.

With over 30,000 certifications per year, they paves the way for successful career development.

Responsibilities
In charge of the overall performance of the organization.

The role will be to drive conversions at optimal costs per acquisition.

A keen eye for detail and data analysis would be a winning trait for this role.

Develop and oversee overall performance marketing strategy

Create and manage Google Ads and Social Media campaigns.

Ensure top organic search ranking positions (SEO)

Regularly review and optimize all advertising campaigns for positive ROAS (Return on Advertising Spend)

Manage paid listings on third-party websites and media partners

Manage Google Analytics to track and measure all marketing campaigns

Conduct regular conversion rate optimization audits and execute A/B tests, user testing/feedback to improve conversion rates across the brands' digital channels and assets

Perform keyword research on a regular basis

Develop keyword plans by conducting keyword research on a regular basis to generate content ideas and optimize existing content

Regularly track and monitor new and existing keyword ranking positions and devise integrated marketing strategies to increase organic search rankings

You are a good match if:
You have at least three years of relevant experience in a similar role.

You have a degree in the field of marketing, media, business administration, or comparable education.

You have strong familiarity with Webmaster Tool, web analytics tools (mostly Google Analytics), and other 3rd party tools for SEO/SEM and social media.

You are structured, analytical, and detail-oriented.

You have strong interpersonal skills.

You are enthusiastic about innovation topics like mobility and technology.

Salary:
R20, R40,000.00 per month

Ability to commute/relocate: