Business Controller: Marketing - Johannesburg, South Africa - Danone

Danone

Verified Company

Johannesburg, South Africa

1 week ago

Posted by:

Thabo Mthembu

beBee Recruiter

Description

About the job

This individual will must innovative and assertive as they need to both support and challenge top line functions from a financial point of view to ensure that targets are achieved.

Business partnership with the Marketing, Exports, R&I, Finance Operations and Sales Strategy teams to build models and analyse complex P&L for innovations and renovations.

Make recommendations on business optimization/investment.

Monitor budgets vs. actuals spend and challenge the spend efficiency and adequation to the Marketing strategy.

Monitor the performance of brands and SKU's within the brands in order to identify opportunities to further improve on profitability.

About you

KEY AREAS OF RESPONSIBILITY

Strategic Management
Support the Marketing Director and Senior team in developing the Marketing strategy and assessing Commercial viability of these strategies locally and for exports

Lead the financial evaluation of new product launches in collaboration with R&I and Finance Operations team.

Monitor profitability of brands/ products and provide recommendations to address challenges and highlight opportunities.

Drive a culture of post promotional evaluations to measure the effectiveness of investment.

Ensure that all Marketing spend is aligned to the company and Group strategy.

Provide guidance, support and recommendations to ensure that that the business KPI's relating to the brand strategy, are met.

Financial Analysis
Providing management with in depth analysis of business results versus targets and recommendations for appropriate actions where necessary.

Profitability valuations and recommendations on all innovations and renovations and its impact on the Brand and Company.

Monitor the progress of innovation KPI's post launch and highlight risk and opportunities to the Financial Director and Marketing Director.

Business Planning owner of CO by brand and pack size: Working closely with Commercial Controller and COGS Business Planners to maintain brand and pack size CO profitability.

Implement mechanisms and tools to facilitate the measurement of CO by brand by month in order to drive CO agenda.

Financial Planning and Management
CODEV (Product development, Innovation)

Work closely with the Marketing team and R&I team on the management of various projects.

Intermediate between SSD, R&D, Marketing and Commercial teams to ensure consistency and clarity of presentations to the CODEV.

Prepare business profitability analysis and scenario analysis and recommendation.

Monitor and manage write-offs costs.

Work closely with Marketing Director and Project leads to prioritize projects and keep all teams focused

Forecasting

Consolidate all inputs into a Marketing Forecast that is accurate and aligned

Build Forecasts and Estimates for Marketing spend by Brand and spend type

Quantify and highlight all risks and opportunities

Ensuring that the forecasted spend is in line with company strategy

Management of Spend

Manage and maintain the company financials to ensure that targets are met

Custodian of the PO approval process for Marketing

Month end closing and variance analysis Actual vs. PY/ Forecast/ Latest Estimate

Discuss all variances with Marketing Managers.

Reporting
Preparing of Forecast and other presentations to be communicated to Directors, Zone, and Head

On time Monthly Magnitude reporting:
Marketing and brand related

Complete all reports for zone reporting

Assisting the Financial Director to manage the full company equation by assisting to prepare mid-month Zone forecasts and prepare Zone call packs for month end flash calls.

Brand Profitability
Monitor the profitability of each SKU and explore ways of improving the profitability of lower performing SKU's.

Provide feedback to the Brand Manager on ways to improve the profitability. The improvement will need to be done in collaboration with Commercial Team, R&I Team and the Finance Operations team.

Create trackers that will keep critical stakeholders informed on initiatives currently on the go and challenges that are currently being addressed.

ACADEMIC AND TRADE QUALIFICATIONS

Bcom (Finance/Accounting) or CIMA or Other relevant qualification.
5 years' experience.
Innovation/Renovation experience and Business planning experience would be advantageous

WORK EXPERIENCE AND SKILLS

Indepth professional knowledge and experience of Marketing and Innovation in FMCG
Should ideally have worked for a multinational company
Strategic planning
Budget building and controlling experience
Project Management
Commercial savvy
Advanced Excel skills
Build costing models

PERSONAL CHARACTERISTICS AND BEHAVIOURAL TRAITS

Strategic vision
Innovative thinking / Out of the box: Creative in setting up proper/best crossfunctional procedures
Deadline driven, prioritization
Autonomous & energetic
Proactive
Strong interpersonal skills ability to challenge at all levels.
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